Air Purifiers: Why They were Made and How Useful They Are

People spend 90% of their time indoors. Unfortunately, indoor air is not 100% clean. In fact, most of the lung-related problems are attributed to the uncleanliness of their indoor air.

This is why indoor Air Purifiers are invented – to help people be secure that their indoor air is clean.

happy-home

Air purifiers are electronic devices or appliances that you can run in your home. They have the ability to remove contaminants from the air. If you’re ever wondering what the true benefits of having air purifiers are, you’ve come to the right place.

Generally, air purifiers can take care of contaminants like pollen, dust, pet dander, and cigarette smoke. These devices are highly suggested as being a great way to improve the air for people especially at risk of being affected by these irritants such as people with allergies, asthma, or other breathing problems.

The Environmental Protection Agency (EPA) estimates that, on average, indoor air is two to five times more polluted than outdoor air. This includes common allergens like pollen, dust mites, pet dander, and mold spores but also exhaust emissions, smoke, VOCs, and other chemical vapors.

thin-fan

Understanding air purifiers entails the requirement of understanding HEPA. HEPA stands for High Efficiency Particulate Air. Back then, HEPA air purifiers are originally developed by the Atomic Energy Commission to capture radioactive dust particles. Nowadays, most HEPA air purifiers do not filter radioactive particles, but they can take care of common allergens like pollen, mold spores, dust, etc.

HEPA purifiers have been tested and confirmed to have the ability to remove air contaminants larger than 0.3 microns at a success rate of 99.9 percent. Air contaminants that are very likely to be larger than 0.3 microns include asbestos, pet dander, pollen, cigarette smoke, and certain kinds of dust. The main beneficiaries, therefore, of air purifiers are people who are susceptible to being affected by these irritants.

lined-up-air-purifiers

Many causes of breathing-related health problems can be managed with a good air purifier. For example, the cause of hay fever is pollen particles in the air in spring, which causes irritation to the eyes and may lead to an asthma attack in susceptible adults and children alike.

Mold spores, meanwhile, thrive in damp and humid areas, such as bathrooms, causing severe lung infections and breathing difficulties if inhaled. Similarly, dust mites live in the dust in your home and have been scientifically proven to cause skin allergies. All of these can be taken care of easily by a good whole house air purifier.

These machines are also important to those who have smokers in their house. Passive cigarette smoke inhalation has been scientifically proven to cause lung cancer in nonsmokers. As a result, it is important to have an adequate air cleaning system to eliminate lingering smoke.

air-purifier

There is nothing worse than stale cigarette smoke clinging to the walls and furnishings throughout the home for the family members who are non-smokers. There are air purifier models that specifically targets cigarette smoke, like the ones with HEPA filters removing 99.97% of pollutants with a pre-filter and charcoal filter to capture cigarette tar and smoke odors in the air.

Air purifiers come in many shapes and sizes, too. Smaller air purifiers that can simply be plugged into an outlet have also proved to be effective at removing irritants from the air. For example, a console sized air purifier that was placed in a room has shown to be effective at removing pollen and plant spores from the air in that room. Bigger ones like whole house purifiers, though they bring about larger electricity costs, can take care of most the space in your home.

How Air Purifiers Developed Through History

Like most inventions, air purifiers didn’t start out as a way for companies to make money. In its humble beginnings, air purifiers were made to fight air pollution which technological advancements around the world brought about.

filter-mask-1800s

As it turns out, the machine’s history is very rich and very helpful for today’s better lung health.

The Early Days

The Industrial Revolution was a good age for mankind in terms of technological advancements and its contribution to the society. Unfortunately, it also introduced serious pollution to many major cities. This brought about John and Charles Dean to develop the iconic gas mask in 1823.  (It’s actually the one that’s really famous in all those 1800s photos).

old-gas-mask

Close on their heels, John Stenhouse invented a superior mask in 1854 for coal miners and divers. This one was charcoal based; the charcoal pulled impurities from the air that people breathed, and was quite similar to the activated carbon filters still relied on and used today. In 1871, John Tyndall added a respirator to Stenhouse’s design, and the precursor of the modern gas mask was born.

The start of HEPA

World War II was the next turning point for the expansion of air pollution, and how inventors seek to combat it. The Atomic Energy Commission engaged in the Manhattan Project during this era, trying to find a way to end the war once and for all. Unfortunately, radioactive particles posed a very real and dangerous threat for everyone involved in the project.

protesting-air-pollution

In response, a top secret invention was made: the HEPA (High Efficiency Particulate Air) filter. This new technology was capable of pulling 99.97% of impurities from the air; down to as small as 0.3 microns.

In 1963, two important events occurred in the history of air purifiers: the Clean Air Act and an invention by Klaus and Manfred Hammes in Germany.

hepa

The Clean Air Act is a United States federal law designed to control air pollution on a national level. It is one of the United States’ first and most influential modern environmental laws, and one of the most comprehensive air quality laws in the world. The Clean Air Act has increased awareness about the importance of clean air, and has prompted many movements that went to the air purification direction.

Meanwhile, the Hammes brothers invention – an air filtration system – made the technology more accessible than ever before. These two events converged to create a huge boom in the popularity of air purification that lasted through the 1970s and the 1980s.

HEPA Air Purifiers Are Commercialized

The Hammes brothers never stopped working on air purifier systems, and eventually ended up founding IQAir – a company which continues to provide top notch air purifiers to this day. IQAir held the distinction of offering the first air purification system that used a HEPA air filter as a part of its manufacture.

In the early 1990s, another major player entered the air purification arena: Austin Air. This company, founded by Richard Taylor, has become the largest and best air purifier manufacturer in the world, and is responsible for inventing a 360-degree air intake system that takes the best advantage of what HEPA technology has to offer.

modern-air-purifier

Many other companies have joined the air purification scene since its earliest days, and consumers have more options than ever before to take advantage of what HEPA technology has to offer. In addition to providing clean, healthy air, todays’ high quality HEPA air purifiers offer unparalleled asthma, sinus and allergy relief for many people prone to those types of chronic conditions.

People who use air purifiers regularly report that they sleep much more soundly at night and generally just feel better and healthier overall. Millions of people take advantage of the technology every single day.

Air Up There – The Real Technology of Air Purifiers

Air purifiers are appliances that aid in removing pollutants from air. They are highly helpful and effective devices for people who suffer from asthma or allergies. With the power to clean the air that you breathe at home, most people simply don’t have any understanding on how air purifiers really work.

white-air-purifieer

Though some think that you are only going to need air purifiers to keep you and your family from lung diseases, there is actually more to it than that. Learn how the machine works, what are the myths and truths behind air purifiers, and how you should be using them.

How they work

Here’s the idea behind the technology of air purifiers: no matter how much you clean your home, you cannot rid the air completely of allergens and other airborne irritants. Air purifiers are devices that are designed to clean the air in your house and improve the quality of air you and your family breathe. Using filters to rid the air of pollutants and allergens, like pollen, mold and pet dander, these machines also clean the air from other harmful particles, odors and irritants, such as cigarette smoke.

Air purifiers use HEPA (high efficiency particulate air) filters that aid in cleaning the air around it, ridding of contaminants and impurities. It is possible for the HEPA filter to remove about 99.9% of dust particles bigger than 0.3 microns (the standard measure for microns). HEPA filters can clear the air of dust, pollen, pet dander, smoke and almost all pollutants present in the air.

blowing-nose

Air purifiers actually clean the air around you, purifying it by removing microns of 0.3 and larger size to render it almost dust-free. Some purifiers are designed taking into consideration people who suffer from asthma. These purifiers can make the air free from all kinds of particles and other impurities that cause allergies, so that you get to breathe pure air as naturally intended. The best air purifier for allergies is not difficult to find as a lot of suppliers are putting focus on machines that target allergens at home.

However, there are still limitations for air purifiers, especially when people don’t understand how they work, and still believe in myths behind these machines:

Air Purifiers Aren’t Magic Vacuum Cleaners

The most common misunderstanding is thinking that air can literally lift the dust off all the surfaces of your furniture so that you will never have to dust again. If that was the case then the fan in an air purifier would be so strong that it would create a dust storm in your home. Exactly the opposite of what an allergy sufferer would want. As such, you still need a good HEPA vacuum cleaner and microfiber dusting cloth to dust your furniture and floors.

purifier-dust-pollen

Air Purifiers Aren’t Home Deodorants

A surprising number of people think that if they have an air purifier, it gives them a get-out-of-jail-free card to not empty the cat litter, leave a dirty clothes hamper or rotting food in the kitchen for months on end, while expecting an air purifier to pick up the slack. Air purifiers only work for odors if they have several pounds of high grade carbon in them. At the end of the day, good hygiene and removing the cause of the odor are still the best solutions.

Having an Air Purifier is an instant relief to allergies

An air purifier is only part of your allergy control program.  The problem is that some allergens like pollen are heavy, and fall to the floor or furniture before an air purifier has time to catch them. Some remedial actions require clean up and rearranging your home environment to be more allergy friendly; others require the use of allergy relief products, such as a steam cleaner for chemical free cleaning, or washing sheets in hot water above 140º.

fake-wood-purifier

5 Points to Consider on Choosing an E-commerce Platform

Technology has reached unfathomable heights in the last two decades, and with it, the competition between industries has grown exponentially as well. Advertising, for example, has grown from the depths of print ads and the classic radio spots to the automated messages that your Google search query generates. Lo and behold, the world now has e-commerce affecting every facet of daily life for the majority of the planet.

e-commerce

For any e-commerce entrepreneur – even a blogger or an online magazine host – finding the best content management system (CMS) is of high importance. Often, people just simply jump on the most famous ones without knowing what should be the best for them or their goals for their website. Without a clearly defined set of standard, you can be seduced by fancy functionalities that you never actually needed, or be attracted to dozens of themes without the features that match your requirements.

If you’re searching for the criteria that you should be looking for in an e-commerce platform or CMS, here’s everything that you need to consider.

Functionality

Content creation, especially for e-commerce, is more than just creating, deleting, editing and organizing pages. Most people assume that all content management systems just do all these basic tasks so much so that they would take functionality for granted. While almost all content management systems out there provide the foundation of those features, they don’t guarantee that such functionality may be presented in a more usable way.

functionality

Case in point: not all blogging platforms allow the owner to manage and organize pages in a tree hierarchy. Instead, individual “posts” are automatically organized only by minimal criteria, such as date and category. In some cases, this limitation is acceptable and can actually keep the interface simple and easy to understand. Most of the time, however, this limitation is too much of a nuisance for most e-commerce managers.

Therefore, in opting to choose an e-commerce platform, you should consider first the basic functionality you need. For example, even if you do not require the ability to structure and organize pages now, you may still need to do so the in future. Be wary of any system that does not allow you to complete basic tasks. Also, ask yourself how easy it is to complete these tasks in the first place. There are literally hundreds of content management systems on the market, the majority of which offer core functionalities. However, they vary hugely in usability. Always test the system for usability before making a purchase.

Customizability

Many CMS developers have not adopted best practices and have created systems that produce horrible coding that puts unreasonable constraints on the design; in short, most CMS are too in deep with their own signature that they have destroyed the idea of customizability.

Every e-commerce developer need a content management system that allows flexibility in the way content is retrieved and presented. Ask yourself these questions and see if the CMS can answer with a yes: Can you retrieve news stories in reverse chronological order? Can you display events in a calendar? Is it possible to extract the most recent user comments and display them on the home page?

mobile-sale

For example, if you’re already choosing between the two CMS providers, say Volusion vs Shopify, you might want to consider whether they have almost the same prices, same functionality, but one of them (Shopify) offers more customizability in almost all its features. While Volusion can provide more themes, there’s not much customization you can do with them.

Editor Interface

Another important feature that you should pay attention to is the Editor interface. The majority of content management systems have aa WYSIWYG editor (What You See Is What You Get editor).  A WYSIWYG (pronounced “wiz-ee-wig”) editor or program is one that allows a developer to see what the end result would look like while the interface or document is being created. What you see is what you get, pretty much.

The editor is the interface through which the content is added and/or amended. Traditionally, it has also allowed the content provider to apply basic formatting, such as font and color. However, developers have recently moved away from this type of editor. For example, some CMS already has its predefined font, and you need to learn HTML or CSS coding just to change it.

Then again, there are a few dangers of traditional WYSIWYG editors. First, content providers are given too much control over the design. They are able to customize the appearance of a page so much that they undermine the consistency of the design and branding. Secondly, in order to achieve this level of design control, the CMS mixes design and content.

online-shopping

The new generation of editors, like the recent version of WordPress, takes a different approach. Content providers use the editor to mark-up headings, lists, links and other elements, without specifying how they should appear.

Make sure that your list of requirements when choosing the CMS to use includes an editor designed on this principle and that does not give content providers control over the appearance. At the very least, look for content management systems that allow the “editor” role to be replaced with a more appropriate solution. The editor should also be able to handle external assets, including images and downloadable files.

Roles and permissions

As the number of content providers on your website increases, you may want more control over who can edit what. Having to manage roles and permissions across content providers and editors is important when choosing the CMS to use.

In cases when one group may need to be able to post job advertisements but not add content to the home page, the content management system should be able to support custom permissions. Permissions normally allow you to specify whether users can edit certain pages or even entire sections of the website, but sometimes, you need something more than that.

You could expect the number of content providers – from writers, editors, and social media experts – to grow. Because of this, you may require one person to be able to review content being posted to ensure accuracy and consistency in tone. Sometimes, content may be inputted by a junior staff member who requires the approval of a more senior manager before making it live. In both cases, you need a CMS that supports multiple roles. This can be as simple as having one “Editor” and one “Approver” role, or a more sophisticated system – e.g. Higher Editor Role with editor and approver permissions – with customized roles and different levels of permission.

Management of Assets

Management of images and files is badly handled in some CMS providers out there. Badly designed systems can surely frustrate users because of their poor accessibility and usability.

Particularly, not all CMS can handle images as good as others. Ensure that the content management system you select forces content providers to add attributes to images such as captions or timestamps. Some CMS’s would even force you to strictly follow a dimension restriction, and this is not what you might want.

different-cms-options

You may also want a CMS that provides basic image editing tools, such as cropping, resizing and rotating. However, finding one that does this can be a bit of a challenge.

You might also want to consider how the content management system deals with uploading and attaching PDFs, Word documents and other files. Have a closer look if their displays are pleasant to end users. It would also be good if descriptions can be attached to those files, as well as a search function to properly index every file you upload.

How Radio Technology Influences Advertising

Marketing and advertising strategies have evolved since the sudden outburst of world-wide technological advancements. In a world where everyone has practically tied themselves to a gadget in every waking minute, marketing has become easier and more dynamic than ever. However, it is imperative to understand how these modern day marketing tools came into fruition.

It is the understanding and proper development of the past that will make the future brighter and more worthwhile to live in.

Radio microphone.

If mobile and digital technology is the future of modern marketing, then its root is definitely the currently underrated radio technology. The use of radio to promote and market a product of service has always been an integral element in marketing communications, even until now.

Whichever media is tapped to achieve any marketing objectives, knowing how radio impacted the advertising industry can lead to better strategies and better results..

It Has a Heavy Impact On the Music Industry

Music fans do not only patronize the artists that they follow. They also support brands and sponsors that funds the events of their favorite artists. Listening to the radio is also an effective way of knowing the future events of their favorite artists and bands.

In spite of the emergence of mobile applications that provide music, app developers and marketers still use the radio as their best medium of reaching their audience. According to studies, 40% of music consumers depend on radio for music updates. This results to 75% of these consumers to be open to spending for their favorite music. As such, companies get an assurance that their marketing investment on radio advertisement will have a significant impact on their sales.

Aside from merchandising and record sales-related activities, radio advertisement has an impact on hosting local and national music events. A good example is iHeartRadio.

A lit "On The Air" sign.

iHeartRadio is one of the leading radio stations around the globe. The radio station offers their services for the traditional home-based radio and for digital radio devices. This results to thousands, if not millions, of listeners who have access to their services. In line with this, big and small companies are lining up to have their advertisements be featured in iHeartRadio.

Due to popular demand, the station has hosted annual music festivals every September. It is a two-day event, and the station invites popular artists like Taylor Swift, One Direction, Demi Lovato, Ariana Grande, Jennifer Lopez, Maroon Five, Christina Aguilera, Justin Bieber and many more. The way iHeartRadio promotes their sponsors have a great impact on how far and wide a company can reach through the power of radio.

It’s Capable of Sending the Message to the Right Audience

Radio helps advertising companies send their messages to the market how the advertiser wants it. There are radio stations that focus on news, herbal medicines, clinical medicines, sports, religious groups or even entertainment.
A woman talking via the radio.

In this way, the advertising companies can already choose on which station they want their advertisement to be heard. The job of the companies is to determine the values and systems of a certain radio station in order to align their products and advertisement. In turn, this increases the probability of reaching their desired audience demographics.

It Has a High Impact on Increasing Buyers

A group of researchers conducted a study on how radio paves the way to increasing a company’s sales and consumer rate. The study has set control groups, and eventually, they observe how radio can influence the control group members in making a decision to buy their products. The results show that the radio has the ability to make the consumers buy more through radio ads.

In addition, since the listeners can call the stations and be on air right then and there, they can immediately share any experience or feedback. In turn, the whole conversation has become a live testimony, encouraging other listeners to try (and buy) a product or (and sign up for) a service. The radio advertisements also enable the listeners to encourage their friends to try what they just tried. It goes on and on until the marketing goal is achieve.

It Has a Positive Impact on the Budget of the Company

Unlike television, advertisements, radio commercials are way cheaper. The companies can produce a great number of advertisements without spending too much money as compared to other media.. They can also save money through radio stations as advertisement require a relatively lower production cost

Furthermore, radio ads can be done and ready for posting in a couple of days. At this rate, this type of advertisement process can already be on air faster than any other marketing media, especially for companies who are trying to meet deadlines for their launching and other events.

It Increases the Emotional Appeal

Radio advertisement excels in building an emotional appeal with regard to an item or service provided by different companies. With the help of a muse, voice over, sound effects and interactive programs, listeners may begin to emotionally invest on the ad, which is a leading factor in closing a deal with customer. In addition to this, advertising companies can also provide tons of facts while building a rapport with the consumers…all at the same time! Radio commercials usually last for 15 to 30 seconds, and that length of time is already enough to make the consumers remember the details, and the brand itself.

It’s Able to Reach a Wide Audience

Radio stations have been popping up in various strategic locations to reach out faster and wider to the target audience. Malls, restaurants, homes, and vehicles have started establishing their own radio stations.

According to studies, 95% of drivers are listening to the radio most of the time they are on the road. People on the road are some of the best people to tap in terms of marketability. Since they are limited to the sounds coming from their stereo, they are bound to listen to sounds radio ads. So when they hear that they can get cash for cars, they will retain that information, pass it on to the next. And to the next. Sooner or later, that one instance will lead to a sale.

Also, a number of potential clients and consumers do not read newspapers and watch television often. As a result, they rely on radio as their source of information. In other words, radio is still the best way to reach out for more buyers for it caters to larger number of audiences as compared to other media.

It Increases Creative Advertising

Radio commercials is not just about plainly talking about and discussing the features of a product. Radio ads can now offer a creative skit, a witty dialogue or spine-tingling instrumental music. In this way, the advertisements itself keeps a colorful tone into the message it wants to send across. It can make the listeners see an image that linger with them even after an advertisement.

A man with ears for eyes.

If a marketing officer has a mind wide (and wild) enough to create a world through words, radio can be one of the most dynamic and surreal media to deliver a sense of importance of a product or service. Marketers can use the radio to create a thirst-inducing concept to make soda products the main priority while on the road.

So how can these ideas be creative enough for the radio? Just wait until the next radio ad that could twist the minds of every listener.

3 Reasons Why You Should Advertise Over The Radio

3 Reasons Why You Should Advertise Over The Radio

In the world of business, advertisement plays a key role that can never be taken for granted. In the words of marketing experts, advertisement is equal to profit. That holds true in many levels, considering the fact that most of today’s biggest companies rely on their ability to take advertisements to the next level in order to grow their brand. 

Take a look at the businessmen behind Grab – a transportation technology magnate that continues to reinvent the way transportation thrives. With no actual car units to use for their application, they have achieved over $21 million in revenue. Their clutch? A great nose for advertising, and an even greater persistency in doing so.

An On Air Sign

Advertising is a gold mine. It doesn’t take a genius to realize that getting more gold means digging deeper. But how can gold diggers go deeper? Of course, a company has to get the right machinery. We don’t mean Bobcat rental machinery, rather, machinery that can be used as tools for company’s trying to dig up the best gold and use it to meet their business goals.

Advertisement comes in several forms. Social media has taken the digital age by storm as one of the most marketing and advertising channels. Television commercials and billboards are also very popular to be used in marketable areas.

Then there’s that one seemingly archaic approach of letting people know about product – radio broadcasting. It has been one of the often forgotten venues to sell, but still proves to be consistently effective. Plus, it’s cheaper.

Let us explain…

Proximity Provides Profit

What radio advertising has over other forms of advertising is the power to send out the product/service’s message in the fastest and most relatable way possible.

When else is the best time to tell people to buy a certain product than when they are in their car, already on their way to the nearest place to buy something?

A cartoon microphone holding a cartoon bag of cash.

Radio advertisements are perfect considering the sense of immediacy of commercialization. When people are told about a certain product in their deciding moments, when already spending, psychology dictates that they are more inclined to buy the most recent things that come to mind. For instance, if someone hears the broadcast of a wildly popular product of interest being sold in stores while they’re out doing their Sunday shopping, don’t you think it’ll cross their mind to go buy that product? The answer is yes.

Radio advertisement follows the idea that proximity sells. Given the fact that practically almost all big products and service providers resort to televised advertisements, radio is a highly viable option as it is equally abundant, if not more. It is literally everywhere, be it in your house, at your office, and especially on your way to places in the car. 

Radio Sells Intimacy

Another factor that makes radio the perfect media for advertising is how it serves as an effective outlet to send the marketing message of a product or service. In business, how an entrepreneur convinces his buyer dictates whether he will have the profits, and ultimately whether he will survive this competitive market or not.

Intimacy is money.

A radio illustration with hearts beaming from its' speakers.

When a radio ad converses the depths of how this product can affect one’s lifestyle, or how it can ease the potential buyer’s life, it makes a certain connection which photographs or videos cannot offer. It suggests a deeper connection between the producer and the consumer, and the best part is that this instantaneous relationship makes the sale.

Add to the fact that these radio ads do not just pop up once in the day; its frequency makes a resounding harmony that a person cannot resist. The regularity of the advertisement and how often it is heard gives a potential buyer a sense of “I really have to try this” aura.

The expression “You cannot close your ears” holds true to the power of radio advertising. Certainly, ads over the waves bring out that sense of warmth and comfort from the advertiser to the buyer.

Radio Ads are Inexpensive, Returns are Excessive

Seeing the boom in other media of advertising, radio advertising has become an unpopular way to advertise. On the other hand, television and social networks have become excessively used by many businessmen that advertisements in these media are now crowded and no longer receive the proper attention from the consumers.

An old fashioned radio with a piece of cash in it.

This is the same reason why entrepreneurs should take into consideration going back to the old but gold radio broadcasts.

Since the advent of social media and the consistent longevity of television marketing, tapping both has become apparent that they seem to be the more innovative ways to market to people. However, with the boom comes the similar boom of prices.

With radio advertisements, prices are linear, and the ads prove to be cost-effective because an entrepreneur only has to pay with the ad’s frequency and the time slot that he can afford. Also, since most advertisements in television are clumping up, it is harder to get people to notice the product being advertised. If a businessman wants to really get his product in the limelight, it is necessary to shave up some earnings.

On the other hand, in the radio, advertisements are always fresh. This is because radio is relatively looser than the clumped up TV outlet. This gives a sense of equal relevance to all the ads delivered in radio, and it is relatively easier. In a sense, radio ads turn each promoter in to the front page they need to present their product to the masses.

To add grist to the mill, advertisements done in the radio are more targeted. Radio’s variety of formats allows a businessman to tell exactly where stations best fit customer’s interests. In comparison, however, one cannot pinpoint advertising in the broad-reach, scattershot newspaper and TV media forms. Radio’s unique targeting ability saves people money.

A woman wearing a headset.

Reinforcing radio advertisements as the more economical option, another thing people can look at is how frequency sells much better than the ad’s reach. Reaching a wide audience is actually a good thing, but getting them engaged is the hard part. This is why frequency should be stressed even more because it provides a path way for reiterating how a product benefits a person. This affects the customers psychologically and prompts them to try out a certain product.

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Radio advertising has often been called old fashioned and obsolete. These people obviously don’t know the impact of a legitimate broadcasting advertisement. Not only does it reach people almost anywhere, be it at home, at the playground, at the barbershop, at the office, or on the go, radio’s wide range is broad. Add the factor of intimacy during these commercials aired in the radio, a sense of depth is established and a clear state of communication is forged between a seller and a potential buyer. Sometimes, that alone sets the line between a buy and a bust.

All in all, radio advertisement is an established way to get inside a competitive market. Old but gold, this type of broadcasting is making its comeback to the scene not as the primary method to commercialize, but as a potentially better alternative for businessmen especially during these hard, competitive times.

Why The Radio Still Matters

Why The Radio Still Matters

There is a 21st century notion that no one actually listens to the radio anymore. 

Nowadays, people prefer online streaming, downloading “pirated” materials, accessing freeware that provides access to most indie songs, and all that jazz. According to this WordPress hosting test, cloud technology-based website hosting provides a powerful venue for data streaming. This renders radio hardware as practically much less stable and all the more obsolete.

A black and white image of a woman listening to her radio.

Then again, it never was the hardware that made people initially love listening to the radio. It’s the sum of other things; from the songs played on the radio that reaches the realms of human emotions, to the stories that radio hosts can tell. Furthermore, radio has been the maiden vessel for rising artists and media trends like no other.

There is a deep, underlying foundation why those who grew up and experienced the culture of listening to the radio kept the habit alive up to this day. Find out why listening to the radio is still the best way to go and experience the world.

Listening to the Radio Evokes Stronger Emotions

Did you ever just listen to the radio, be reminded of a song from five or so years ago and brought you to the days when you were with your high school puppy love? Well, that’s the power of the many functions of the radio. With a mixture of gritty metal box sound plus the randomness of song choices, listening to the radio helps you reach a certain level of euphoria that evokes different emotional degrees that you associate with the song. Be it a good memory, a bad experience, a funny anecdote, or even a painful life drama, there’s magic in listening to the radio that triggers many memories to the listener.

A guy listening to the radio against a wall.

According to Eric Halper, eOne Music Canada Director of Media Relations and Label Acquisitions, the reason why he still prefers listening to the radio than a pre-made playlist in most gadgets is, “because with its sharply etched, rich glimpses into your own city, and similar identities into/of your own peers, possible age group, and everyday life experiences, music is still the great equalizer.”

He added that what he likes the most with the DJs and hosts’ distinctive voices is that they are not playing a low-key interaction into one’s life; Eric Halper stressed that these Radio DJs want to know what the listeners are thinking, what contests they’d like to win, who’s hot, who’s not, and what they like to see and do. Furthermore, “most conventional radio stations still have a devoted following of fans, drawn to their amalgamation of rock, CHR, classic rock, classical, talk, news, AC, HOT AC, AAA, and anything else under the sun.

Why the radio still matters.

There is a unique contact between listeners and the music artists because of how radio stations – especially the DJs – play the music:  be it how they set-up the transition of one track to another, or how these DJs set the mood by talking about the song or the artist or a about a topic, or whatever techniques that these DJs do so that radio listeners will always feel good listening to them.

According to BBC journalist Matthew Eltringham, “radio is not just about music. If you spend any length of time listening to speech radio, yes from the BBC but also from others like NPR, you will find out things, facts, voices, stories, opinion, views that you’ve never come across before and it opens your mind. I worry that personalization can close minds.”

Radio Improves With Trends

Now, there is practically an infinite number of radio programs that you can choose from. Some are those conventional “Mr. DJ, can I make a request?” kind of programs. Others make programs that tackle more on current events. Others spice up their programs by hosting caller interactions such as “Wild Confessions” or “Mr. DJ, I need your advice” kind of approach. With the advent of better technology, radio programs generally upgrade their game so that people will prefer listening to them.

A radio host interviewing John Legend.

There is one radio program called “Everything is Stories” produced by Garrett Crowe, Mike Martinez, and Tyler Wray. It is, as defined by the program runners themselves, an ongoing audio survey of individuals who have experienced transcendence and/or power of the will. They accept any kind of story, and by any, they mean, “no story will be considered too troubled, no atmosphere too strange.”

One time, there was a really heart-breaking and inspiring story of a military veteran getting banned from the country they served. Through several episodes, Everything is Stories discussed about how the veteran chronicles the humanity of being banished, and how he seeks to return to the country he once swore to protect.

Another good example of unique and cool radio programs is “The Broad Experience”. The Broad Experience answers the question, “How do women operate in a world that has begun to remotely and slowly open up to them?” Hosted by Ashley Milne-Tyte, each episode features interviews by experts in female issues of stories told by women about their unique work environments and roadblocks. (Yes, this includes stories of women who provide sexual pleasure for men.) Episodes on navigating motherhood, sexual harassment, and demanding equal pay are well-sourced and revealing about what women go through every time they clock in.

A radio show.

“On Being” is so big of a radio program that it needs to be talked about, most especially because of the number of other radio programs that it inspired to improve. On Being set the bar in talking about human life related to the current events. According to Executive Producer Krista Tippet, On Being “opens up the animating questions at the center of human life: What does it mean to be human, and how do we want to live? We explore these questions in their richness and complexity in 21st-century lives and endeavors. We pursue wisdom and moral imagination as much as knowledge; we esteem nuance and poetry as much as fact.”

A young girl listening to music.

This Peabody Award  winning show features Tippet’s interviews of different people by aiming the explorations of what it means to be human and how we quantify that question with religion, deeper spiritual probes, and connection others are always deeply enriched by.

There is much more to radio than you have ever explored, and you just have to tune in to find out.

It Aids the Development of Up-And-Coming Artists

Radio has created a big impact on how an artist can make a name for themselves in the music industry. Perhaps it is not so much of a factor for extremely popular contemporary artists like Taylor Swift or Justin Bieber. However, songs by new and rising artists can receive a huge reception having their music aired on local radios. Some observers and music fans say that “nobody listens to the radio any more”, implying that commercial radio has lost its relevance. On the contrary, there is a significant, impacting quantity of those who still do.

According to a study conducted by futureofmusic.org, data suggests that: a.) Frequent airplay on commercial radio is rare, but new forms of radio are providing airplay opportunities for more musicians and more types of music. b.) Radio airplay contributes to an artists’ brand, but it is just one part of a larger marketing strategy, and c.) For some musicians, airplay is perceived as a major driver of record sales and other revenue streams, but for others, the radio’s impact is difficult to measure.

Girl on a radio show.

The data from this report suggests that, yes, radio airplay is still important. However, it should be looked at in different ways than it has been in the past. “Given the expansion of radio-like experiences, there are more opportunities than ever for musicians – even those in niche genres – to get airplay,” the study suggests.

Some musicians believe airplay has a direct correlation to sales or concert and smaller scale gig attendance. Others see it as a part of a broader brand awareness and exposure strategy. To the few, airplay on digital platforms has become a noticeable revenue stream on its own. However, for most, airplay on any platform remains elusive.

The study concludes, “as the data and interview quotes below demonstrate, radio airplay does matter, but how much it matters – and its impact – varies widely from musician to musician.”

To cut the long story short, radio still does matter and radio still can help a wide range of starting musicians.

Some Norwegian Political Parties Pushing Back Against FM Shutdown

Progress Party is critical of the plan to extinguish the national FM network May 23, 2016

OSLO—Even as the scheduled “sunsetting” of the national FM service rapidly approaches, the Norwegian culture minister is facing continued pushback from members of Parliament.

The Progress Party’s Ib Thomsen recently wrote a letter to the culture minister, asking who would be responsible for unintended consequences after the national FM service disappears. The Progress Party is critical of the plan to extinguish the national FM network; the party was the only one that voted against it 2011. Now the party is seriously concerned about radio if DAB plans are completed next year.

Among Thomsen’s objections were the following:

  •          Just over 20 percent of the vehicle population in Norway has DAB radio. Thomsen says this is a critical point. There is also a risk that tourists and especially professional drivers from abroad will not be able to listen to radio in Norway or receive emergency messages.
  •          Thomsen says that digitization should be coordinated with the other Nordic countries. Sweden, for example, has no plans to turn off FM.
  •          DAB is dependent on the GPS system and that weakens preparedness of DAB significantly.  In war and crises, it is a fact that GPS signals can be turned off for military purposes. This has happened several times already — GPS signals have “fallen out” over northern Europe.

Thomsen’s position is that the shutdown of the FM service in Norway will not be consistent with good public safety and would not be in consumers’ best interest.

The Center party’s Janne Sjelmo Nordås has also sent written questions to the Minister of Culture on the FM shutdown, in which she said that the entire process should be postponed. In addition, now many local chapters in various parties expressed strong concern regarding the pending shutdown.

Comment fields for articles on the topic show the vast majority of people want to keep FM— even those that believe DAB is a better technology, according to lokalradio.no.

Source: Radiomagonline.com

Variety: Why CBS Radio’s Planned Divestment Is Really About Revenue Diversification

When CBS Corp. reported first-quarter earnings earlier this month, CEO Leslie Moonves didn’t have much to add to the stunning announcement he made in March about his intent to divest the company’s radio business — the foundation on which the conglomerate was built back in 1927.

But when you dip into the latest numbers, you get a sense of just how huge a move it would be to sell the division, which Bloomberg has valued at nearly $3 billion. By my estimation, the radio unit is more profitable on a margin basis than the company’s core entertainment division, which includes the CBS broadcast network, Moonves’ crown jewel.

So why sell or spin off? When Moonves said the move would “unlock value” for shareholders, observers cited diminishing returns of a business that technology is rendering obsolete. But even in decline, radio could be a solid revenue-driver for years to come.

What the planned divestment is really about is revenue diversification, or reducing CBS’ dependence on the volatile ad business, on which Wall Street has soured amid increasing audience fragmentation.

At its investor day in March, CBS touted the change in its revenue composition over the past few years, citing a decline in ad dollars as part of its total revenue from 65% in 2010 to 51% in 2015. The 2014 spinoff of another ad-centric business, its outdoor division, contributed about five percentage points to that decline. Now it appears CBS is planning to repeat the feat.

Unlike with the outdoor business, CBS doesn’t report radio as its own segment; rather, it’s part of Local Broadcasting, along with TV station assets, which registered a 9% year-over-year gain in the first quarter, likely driven by station ad sales.

By doing a little triangulation on the growth figures for these two sub-segments, we can estimate that radio generated $1.2 billion in revenue over each of the past three years, roughly flat from 2013 to 2014, then shrinking by 6% in 2015. That amounts to 8%-9% of CBS’ total revenue.

CBS’ proportion of revenue from advertising will likely jump again in 2016, given the bump from the Super Bowl last quarter. But over the long term, the company would achieve its objective of diversifying its revenue.

What’s harder to predict is what cutting the radio arm would do to margins. CBS stands to lose several hundred million dollars in operating profit, plus more than $1 billion in revenue annually. We’ll learn more when the company files documents with the SEC in the next few months.

Jan Dawson is the founder and chief analyst at Jackdaw Research, an advisory firm for the consumer technology market.

Source: Radiotoday.us

DJ Booth: Mainstream Radio’s Not Playing Your Indie Hip-Hop, Deal With It

I wish I knew how to quit you.

There are a few topics that I feel like I’ve killed and buried, but they keep coming back from the dead like hip-hop Freddy Kruegers. I thought I had put the nail in the coffin of the term “mixtapes” two years ago, and yet here I am, explaining why Chance’s new album isn’t a mixtape. And I thought I had explained that mainstream radio stations are just extensions of the major labels months ago, and yet I still get indie artists constantly complaining to me that, for example, Hot 97 isn’t playing their music.

So one last time, let’s break this down to the basics.

Let’s start by setting aside any idea that mainstream radio has any “obligation” to play and support local, independent artists. There’s a conversation to be had there, but this isn’t that conversation. This is a conversation about the simple, hard realities of how the business is run, and make no mistake, the songs that get played on mainstream radio are all about business. Business can be cold, but at least it’s direct. Does it make money? Answer that question and you’ve cracked the code.

What bothers me is the lies and half-truths, when people like Ebro Darden, Hot 97’s former program director and the public face of the station, claim that indie artists aren’t being played because they’re not “hot” enough, or they need to “get their buzz up.” The simple truth is that no amount of “hotness” or buzz really matters if you’re not signed to a major and your song is testing well with audiences. Period. Deal with it. Thinking anything else is to give yourself false hope, and false hope can be too expensive for an indie artist to afford.

I hate to focus on Ebro and Hot 97, he’s just one person at one radio station when this applies to every radio station in the country, but credit due, he’s made himself into the Death Star of hip-hop radio, the unavoidable force drawing (nearly) every conversation about mainstream radio into his gravitational pull. That’s why it’s been so interesting being able to compare and contrast the music he plays on Hot 97 and the music he plays on his Beats/Apple Music radio show. Comparing the freedom he has at those two respective outlets says it all. As he said himself in a recent Billboard interview:

Billboard: How do your shows on Hot 97 and Beats 1 differ?

Ebro: The songs we play on Hot 97 are researched; we know they’re popular…But [musically] at Beats, I’m going to take more risks and play ­underground records and artists you never heard of because that’s why you’ve opted in to that service.

Billboard: What brought you to Beats 1?

Ebro: They actually came and asked me. They didn’t really have to sell me; I’ve been in radio a long time and I know people at the top of the organization, so it was a matter of me wanting to extend what I do at Hot 97 and also be able to curate music and get involved with breaking new artists.

Hey, indie artists with dreams of getting your music played on a mainstream radio station, what else do you need to hear? The man himself just broke it down for you. With the exception of some special programming, almost always played during off peak hours, the idea that mainstream radio DJs have any say in the music they play is hopelessly outdated. If you want to hear that en fuego new banger you just made played during rush hour on Hot 97, or Power 106, or V103, or any other big station in a major market, you need to sign to a major label, and then your song needs to test well with audiences. Otherwise, it’s not happening for you. It’s a strict formula, and there aren’t deviations.

You don’t need to believe in a conspiracy theory to believe that, just take a look at Hot 97’s most recently posted playlist for the week (from 5/12 to 5/18). Chance the Rapper just dropped the most talked about album in the country last week, do you see his name anywhere? You’re telling me a record like “No Problem” with Lil Wayne and 2 Chainz wouldn’t work on radio? What more could he possibly do to get his “buzz up” or “get hot” than he is now?

And on the flip-side, Ebro could play an hour straight of nothing but Chance the Rapper on his Beats 1 show, which isn’t beholden to any advertising money, if he wanted. True, the rare indie artist occasionally does slip through the cracks of radio’s major label-dominated formula, but even those rare exceptions often turn out to be false flags. Hot 97’s playing the shit out of Young Greatness’ “Moolah” record right now, and he’s so new you might assume he’s indie, but he’s actually got a deal through QC/Capitol Records. Radio couldn’t stop playing Macklemore about a year ago and while he wasn’t full on “signed” to a major, he had a side deal with Warner that allowed him to access their radio promotions arm. In fact, the surest way to guess who’s secretly signed to a major label is to look at the radio play they are, or aren’t, getting.

Honestly, I don’t particularly care about what hip-hop that mainstream radio plays. I don’t even own a radio anymore outside my car, and I’m far from alone. What I care about are all the indie artists who come to me complaining that radio won’t play their shit, the artist I see pay money to have promoters service their songs to radio, who have their eyes solely fixed on mainstream radio as the thing that’s going to blow them up, when there’s a snowball’s chance in hell of it ever happening. All that energy and money would be better spent on almost anything else. Like, for example, buying your beats so you can get a publishing deal, or actually mixing and mastering you music.

I don’t have to play the radio game. I tried to play it. I spent $1.6 million pushing four singles off of the Absolute Power album. If I had to do it all over again, I would take every dime of that money back, tell all those dudes who took my money to fuck off, and do something totally different with the money. I would’ve been in the streets giving away samplers, I would have done a variety of different promotional ideas, and I would’ve spent the money touring. – Travis O’Guin, Strange Music CEO in a HipHopDX Interview

So indie artists, mainstream radio’s not playing your shit. Point blank. Period. Stop thinking about it, stop complaining about it and especially stop making “radio ready” singles that have a zero percent chance of actually getting played on the radio. But as much as I’d like to hope this issue’s now settled, something tells me I’ll be back here again.

By Nathan S, the managing editor of DJBooth and a hip-hop writer. His beard is awesome. This is his Twitter. Image via HOT 97.

Source: Radiotoday.us

Southern Rock/Country “99.5 The South” Launches In Birmingham

99.5 The South Nash Icon WZRR Birmingham CumulusAs we expected earlier today in Daily Domains, Cumulus flipped Country “99.5 Nash Icon” WZRR Birmingham to Southern Rock/Country “99.5 The South” at 5pm today.

The flip takes WZRR out of its three-way Country battle with SummitMedia’s 104.7 WZZK and iHeartMedia’s “102.5 The Bull” WDXB. Those two stations combined for a 10.3 share of the Birmingham marketplace, while WZRR was at a 1.9 share in the Spring Phase 1 Nielsen Audio ratings trends. The return of Classic Rock brings WZRR partially back to its heritage format as it was “Rock 99” from 1988 through the end of 2011.

The station is branding as “If it’s from The South, if it’s about The South, it’s on 99.5 The South” with a focus on Classic Rock/Adult Alternative artists.

The first hour of The South consisted of:
Allman Brothers – Southbound
Lynyrd Skynyrd – Sweet Home Alabama
Bob Seger – Hey Hey Going Back To Birmingham
Zac Brown Band – Homegrown
Alabama Shakes – Hold On
Black Crowes – Hard To Handle
Charlie Daniels Band – Birmingham Blues
Chris Stapleton – Traveller
Mudcrutch – Trailer
BB King – The Thrill Is Gone
John Hiatt – Drive South
Stevie Ray Vaughan – Tightrope
Hard Working Americans – Stomp and Holler
Drivin’ N’ Cryin – Honeysuckle Blue
Sturgill Simpson – Brace For Impact (Live A Little)

Source: Radiotoday.us

Heather Davis Joins WKDF For Middays

103.3 Nash-FM WKDF Nashville Heather Davis Becca WallsCumulus Country “103.3 Nash-FM” WKDF Nashville TN has hired Heather Davis as its new midday host.

Davis replaces Becca Walls who announced her resignation last week following a sixteen year run. Davis joins WKDF from Curtis Media Country 94.7 WQDR Raleigh where she has been filling in since departing middays at Townsquare Media’s 107.7 WGNA Albany NY last September.

Cumulus Media announces that Country radio personality Heather Davis has joined WKDF/NASH FM 103.3 in Nashville as Host of Middays. Davis joins NASH FM 103.3 from Curtis Media’s Country-formatted WQDR-FM in Raleigh, NC. Prior to that, she hosted Mornings on Country station WGNA-FM in Albany, NY, and hosted Middays for Townsquare Media’s Country 106.5 WYRK in Buffalo, NY. Davis is a graduate of North Carolina State University.

Charlie Cook, Operations Manager, Cumulus Media-Nashville and Vice President, Country, for Cumulus Media said: “The minute I heard Heather’s audio I knew that she was the sound we need on WKDF. I love her varied on-air experience and she is a social media monster, which is so important today. We are looking forward to Heather joining radio’s best company in one of America’s best cities.”

Davis said: “I am so incredibly excited to be joining the NASH 103.3 team. It’s a dream come true to be living and working in the home of country music. I can’t wait to experience my first CMA Music Fest and all that Nashville has to offer.”

Source: Radiotoday.us

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