3 Ways Videos Beat Out Radio Over Time

People are now living in a time when everything is reinvented, with technology penetrating even the tiny crevasses of human living. From innovative devices to optimized systems, humans are given the gift of ease and comfort all thanks to these advancements in technology. For this reason, it is important that people acknowledge the benefits of the newest progressions, and look back on the way it has evolved from one form to another.

One of the most notable developments over the years is the accessibility and variety of media and content. Today, video content is readily available to anyone. Just as written letters are replaced by electronic mailing, video content has surpassed other types of content because of its convenience.

The transition from the regular text content with supporting images to video content has definitely been a long process. It has been years since the internet created platforms to easily access online video resources. Also, this virtual evolution isn’t only dependent on video content’s basic ability to provide a certain level of convenience to people. It also took into consideration a variety of other factors to finally get to where it is right now.

From radio broadcasting to the seemingly limitless ways people connect to content over the internet, the evolution of media has always been guided by desire to inform, entertain, and promote. Find out how these objectives have been kept over the years. Here are three ways media has changed over time.

Wider Options

The older generation certainly enjoyed the times when radio stations played their favorite tunes and delivered entertaining radio dramas. This type of content was famous because it was about the only option people had at the time when there was no television and internet. While audio content flourished in the past, it was soon superseded with the introduction of Audio-Video content. It became more popular because it targeted man’s visual and auditory requirement at the same time, attracting millions of people across the globe.

It wasn’t only the sensory factor that sparked this trend. As soon as video content was acquainted with human living, many businessmen acknowledged the potential of TV shows and each of them branded their own channels. This allowed people to have a wider access to content of a higher level, going from one channel to the other. Although radio stations before offered variety in this way, there was no doubt that the access to video content was more widespread and varied. 

This is the reason why video content can now be found almost anywhere. Many businesses have transitioned to using visual content like videos to market their products online. Similarly, in the entertainment industry, many filmmakers, actor, and other visual artists are getting more attention because of the existence of a much easier way to “appreciate” their art. In fact, some businesses have made an entire trade out of video content such as the people behind Youtube, Vimeo, and Netflix.

Furthermore, users now expect much more specific content that immediately connects with their fields of interest. True enough, this need has been fulfilled with the huge increase in content sources and the channels through which targeted information can be discovered.

Faster and More Effective Delivery

It is no secret that video content today can be accessed whenever and wherever people go. While radio stations can deliver their content effectively in their own right, they are still bound to certain time slots for the day.

Every radio station can deliver content that has already been planned out before the day. Executing content delivery protocol requires a timetable to be followed. In today’s world, a limited time slot wouldn’t be as effective. This is because everyone is just too busy, whether they’re at school or at work. This factor alone can cause people to miss out.

The internet has changed a great deal in just the past century. Back in the era of the radio, one would tune in for a certain period of time and consume the content available during that window. In this digital age, people enter a search query and trust that a complicated algorithm can give them the most valuable source of content on that topic.

Companies in the video streaming industry recognized this beforehand, making content available on demand. Consumers can opt to download videos for offline consumption using their preferred video downloader. Doing so allows for people to store these videos in mobile devices and personal computers and watch their chosen content whenever they feel like it.

Alternately, users can stream videos online in various platforms with the help of an infinite database of topics accessed with countless search engines on different sites. That’s how easy it is nowadays to get content, and it could be much easier in the coming years.

Apps are another great example of how content consumption has changed. For example, Youtube and Netflix have their own mobile applications that allow consumers to stream whenever and wherever they want.

Take the Flixster App as another example. In the past, consumers would have used publications like Empire Magazine to find out information about upcoming movies. This “movie app” allows the user to get both text and video content to get the latest information in movie industry.

Stronger Connections through Social Media

The internet has been commercially available for two decades now, but the speed with which it has superseded old media is astonishing. Ever since its arrival, the internet has grown exponentially, becoming a platform for the music, film, and television industries to market, promote, and share their productions.

The trend of online viewing is growing with new technologies, making it more convenient. With an ever increasing ability to stay connected anywhere, the internet can reach people where radio cannot. With the steady increase in web speeds, the video quality of online content is also quickly eclipsing that of cable TV.

What’s shocking about social media is that how it is shaping the world. Back in 2005, internet users aged 16 and above claimed to spend 9 hours and 54 minutes online each week, while in 2014, it doubled to over 20 hours and 30 minutes. The biggest increase was among 16-24 year olds, jumping from 10 hours and 24 minutes each week in 2005, to 27 hours and 36 minutes by the end of 2014.

The use of social media has tripled since 2007, when Ofcom first asked people about their social media habits. Nearly three quarters (72 percent) of internet users aged 16 and above say they have a social media profile, compared to 22 percent in 2007. Some 81 percent of social media users log into these websites or apps – including Facebook, Twitter, LinkedIn, Instagram, or Tumblr – at least once a day, up from 30 percent in 2007.

Similarly, social media has seen the biggest growth among 35- to 44-year-olds, with 80 percent of internet users in this age group now on social media, up from just 12 percent in 2007. 2014 has also seen a dramatic surge in older people using social media, with nearly half (49 percent) of 55- to 64-year-olds  having a social media profile, up from one third (33 percent) in 2013.

Social media has had a massive effect on how people consume content. The ability to share content with friends and peers has opened up a social aspect to information usage and transmission. Trending online tools have  given people the ability to view content that they usually wouldn’t be interested in the first place. 

How the Internet Took Over Marketing In Print and Radio

Radio used to be the go-to marketing vehicle for business advertisements. Now, the internet has replaced the former as the cheapest but most effective marketing tool for almost every business.

While it’s true that the internet has been a solid place for marketing, you can never deny what radio has done in terms of marketing. The only reason the internet has taken over most of the marketing strategies is the fact that technology and marketing are practically inseparable. If marketing wants to advance, it has to advance with technology. Since today’s technological trends revolve around the internet, the marketing industry has to change along with them.

By the mid-2000s, the behavior of digital marketing has changed the dynamics between buyer and seller dramatically. Users started researching products online before even talking to anyone in person. Suddenly, a lot of other supporting marketing tools have turned up. For example, audio and video content are now necessary to help effectively support marketers. Customer support has to be very good for many companies to succeed, and written content is absolutely necessary.

Fast forward to today, where the prevalence of social media is unstoppable, and it is a commanding force as a marketing tool. Everything has fallen into place, and social media networks as well as other types of websites have taken over the marketing industry and brought it to another level. Search Engine Optimization and other marketing-based internet tools have also become business necessities, as the technology keeps on improving and improving. Some examples of the rising technologies in digital marketing include:

  • Search Engine Optimization (SEO)
  • Social Media Advertising
  • Email or Newsletter Marketing
  • Affiliate Marketing
  • Banner Advertising
  • Rich media ads – interactive media such as online video directories
  • Blogging

The question now is, how is it that digital marketing is so effective?

It’s faster: Online marketing campaigns can be implemented way faster than traditional forms of advertising. With this marketing vehicle, you can reach your target audience in a matter of days and in some cases, hours. Given the right technology and the right tools, any type of business can become trending online, and as such, increase reach and profit. At the end of the day, what you really want in your marketing activities is to reach a high volume of people as fast and as often as you can.

It’s more convenient: Internet marketing is not limited by time as to when and how often it should promote your business. As such, it enables businesses to be up on your screen at any time of the day. It’s ready for business around the clock without worrying about store opening hours or overtime payments for staff. Customers can browse your online store at any time and place orders when it is convenient for them. This allows you to break the boundaries of having to “open your shop” for only eight hours per day.

Digital marketing is more flexible: Surely, digital marketing gives you more flexibility in terms of what you can do to with you advertising. Since everything is done digitally and virtually with this tool, online marketing campaigns can easily be modified as needed. You can test new markets, evaluate new programs and make changes that are more specific to your target market. For instance, once feedback is given to you by your clients, staff or even industry spectators, you can easily address them right away with relatively minimal work done.

It can give you way more reach: Man’s reach can exceed his grasp, but through internet marketing. Businesses can have an almost infinite marketing reach to their target audiences. You can sell goods in any part of the country without setting up local outlets, effectively widening your prospective customers. In the same way, you can also build an export business without opening a network of distributors in different countries. Generally, your seemingly endless reach removes the boundaries on what you can do with your business and its expansion.

Existence of SEO: Imagine your product or business always coming up on top of every related Google search. Search Engine Optimization (SEO) companies who specialize in helping companies market their products and services online can successfully place them on the top or first page of major search engines and directories such as Google, Bing and Yahoo.

It’s more personal: Internet marketing can enable businesses to personalize offers to customers by building a profile of their purchasing history and preferences. Through tracking the behavior of online searches and preferences of a targeted audience, you can then make targeted offers that reflect their interests. The information available from tracking website visits also provides data for planning cross-selling campaigns so that you can increase the value of sales by customer.

Digital marketing is cost effective: Advertising online offers one of the most cost-effective methods of marketing available. Business owners are able to create, deliver and execute an online marketing campaign to a full spectrum of viewers, spending only what’s necessary in order to reap maximum rewards later on.

Marketing products on the internet costs less than marketing them through a physical retail outlet. You do not have the recurring costs of property rental and maintenance. You do not have to purchase stock for display in a store. You can order stock in line with demand, keeping your inventory costs low.

It can generate valuable data: Online marketing allows for many statistics to be measured more effectively and easily at a much lower cost. Virtually all elements of an online marketing campaign can be traced and tested in some way. Tracking and measuring can be done almost instantaneously since online marketing encourages interaction by clicking on the ad and visiting the website, as well as any other target actions.

Online marketing helps in closing in on customer proximity: Online advertising enables marketers to get close to a targeted audience, and thrive in that sweet spot. Internet consumers are growing in numbers and staying online for longer periods. Since internet consumers are adapting their lives to suit what’s immediately available to them, online marketers are able to capitalize on providing opportunities that enable instant payoff. 

It helps with customer retention: In business, there is a big emphasis on customer retention. Given this important entrepreneurial element, it is highly beneficial for you to opt for digital marketing since the internet provides an important platform for building a lasting connection with customers and strengthening your business’ customer retention. When a customer has purchased a product from your online store, you can follow-through with your clients by sending an email to confirm the transaction and thank the customer. Also, emailing customers regularly with special, personalized offers helps to maintain that business-client relationship.

It gives a more human touch to your brand: Internet marketing enables you to take advantage of the growing importance of social media. Doing so allows you to create more relatable human connections to your clients. An article on the Harvard Business School Executive Education website highlighted the link between social networking and online revenue growth. According to the article, a group of consumers that responded most strongly to the influence of social networks generated increased sales of around 5 percent. You can take advantage of this type of influence by incorporating social networking tools in your internet marketing campaigns.

10 Unusually Effective Ways to Boost your Credit Score

Having a good credit score is something that everyone aspires to because this score is one of the most significant factors in determining your eligibility to borrow money. Therefore, if this score falls below a certain point, lenders like banks and credit card companies will have to reevaluate the idea of lending you money or approving your credit card application.

How can you establish a satisfactory credit score? This might be the question that runs through your mind right because right now knowing that having a good score could mean a lot, especially if you are planning to purchase a house, applying for an auto loan, paying mortgages or planning to pay your student loans. It is a fact that the higher your credit score is, the higher your chances are of getting that approved stamp on your loan application form.

At this point, you have done a ton of research on how you can keep your credit score high. However, what you get from Google are only suggestions like establishing a long term credit history to prove your ability to repay a loan, opening and maintaining different types of bank accounts, and never paying your bills past their deadlines. These things are might be a little complicated that they actually sounds.

Yes, they are all plausible, but if you are looking for more unique ways to improve your credit, listed below are 10 unusual yet effective ways of boosting your credit score.

Use your Call a Friend/Family lifeline

If you know that your parents, your brother, your sister and even your friend have better credit scores than you, you might as well take advantage of being their relative to help boost your credit history. Add yourself to their account to improve your own credit score so that when banks and credit companies see that you are associated with someone who has a satisfactory credit record, you instantly become an accredited user who can easily get loan applications approved.

Keep your old credit accounts open

No matter how many credit accounts are under your name, no matter how ancient they may be, whatever happens, do not close them. This is because closing an old, unused account might actually do more harm than benefit your credit score. If they are kept accessible and open, it could show that you are maintaining credit that.  Having a lot of open accounts increases your credit limit, which has a positive effect on decreasing the impact of having large purchases in your credit history.

Ask your lender to good-will delete a bad record

It is possible for you to ask your lender or your reporting agency for a good-will deletion when some of your payments run late. There are lots of factors that could delay certain payments such as bounced checks, system errors, and bank complications. By being able to remove these stains from your record, you can have better chances of getting a new loan application approved. You just need to ask politely and respectfully talk to your former lender. If the reporting agency took your excuse into consideration, those blemishes can be removed without a trace.

Settle your credit card bills more than once a month

You also have to remember that debt utilization ratio is one of the most significant factors in determining your credit score. This rate shows your debt in comparison to your credit limit. Therefore, by dropping your debt utilization ratio, you can increase your credit score.

How do you do this? You just have to settle your bills before the month ends or at least limit your credit by at most 30 percent of your total credit limit. Here is a simple trick to lower your debt utilization ratio: pay your credit in small portions more than once a month instead of waiting for a lump sum at the end of the month. If you think that it may be difficult for you to do this, you can ask help from personal insolvency practitioners like Creditfix – Individual Voluntary Arrangement. They can help you deal with your debts more effectively.

Do not create new utility accounts

For you to start anew with a clean slate when moving into a new apartment, you might think about applying for new utility accounts. However, this might do more harm on your credit record than you think. For you to open a new utility account for your phone, electricity, and gas services, your credit must be checked first, and unnecessary inquiries on your credit status can leave a negative effect on your credit score. To avoid this, you can just update your old account’s information and give a notice to your utility provider that you have moved to a different address.

Return borrowed books from public libraries

Who would have thought that that unreturned books you borrowed from a local library could affect your credit reliability rate? Yes, most of the people are not aware of it, but libraries contact reporting agencies about books that are long overdue. They can send these agencies your unsettled bills because of unreturned books, as well as any other fees you may have forgotten to pay. All these can reflect badly on your credit history and can affect your overall credit score.

Stay loyal with your lenders

Having a long-term relationship with your creditors could actually boost your credit scores as this shows your credibility and reliability as a customer. Also, clients who are loyal to their creditors are qualified in the loyalty programs offered by credit companies. This means that the more you build a lasting relationship with your lender, the more likely you are to get rewards and benefits from being a loyal customer. You may get lower interest rates, longer loan durations, and more leeway when settling your payments. As a result, this can have a positive effect on your credit score in the long run.

Do not easily forget about your old debts

Most people tend to immediately wipe off record once they have paid off a previous loan. You do not necessarily have to do this. In fact, doing so could have a negative effect on your credit reputation. Your previous loans are actually a proof that you have the capability to pay them off no matter how long-term they are. Just keep it there and look at how you were able to successfully pay it off. One day, your lenders are going to appreciate it the same way as you do in the future.

Do not look like a risk to your lenders

You should not have unnecessary inquiries about your credit score because you would want to focus more on your payment history and account mix. Also remember that you can be labelled a risk if you open and close accounts frequently, or failing to settle your monthly minimum payments. You should be proud of your payment history and account mix because if you have a clean record, there will be no chance of you being labelled a risk.

Increase your credit frequently

For you to be able to increase your credit score, you must have to make use of your credit line. You should frequently request for a credit limit increase, but not too often. You can ask to increase it on an annual basis for every credit card that you have. Also, take note that your increase should only be 10 percent of your current limit at most. More than that would most likely put you at the risk of getting declined thus, affecting your credit history and score.

4 Ways Smartphones Shape Technological Advancements

Smartphones have greatly changed how people live their lives. These seemingly limitless devices are slowly turning into a must-have just to keep up with the ever-changing requirements of daily living. Here, we take a look at what lies ahead in the world of smartphones and teach you how these technologies can impact people.

Virtual Reality

Virtual Reality (VR) has now become much closer to the reality it’s trying to replicate. It has also become more easily accessible to anyone thanks to this advancement in smartphones.

These powerful devices have technologically evolved enough to become a “gateway” to anyone who wants to see the world in a different way. To get that VR experience, users need to have a supplementary head tracking optics hardware.

This is where the Gear VR, Oculus VR’s mobile accessory, comes in. Through this accessory, smartphones users are able to visualize their environment in what seems like a widescreen HD OLED.

While the headset currently finds support on a select Samsung phones, this kind of functionality is becoming more ubiquitous. In fact, there are talks of other mobiles devices that can support VR on their own. Google Cardboard has been wildly successful, and LG is shipping a low-end VR shell with every LG G3.

Then again, today, the Gear VR is the gold standard for this kind of functionality.

Case in point: Samsung has given Oculus special, low-level access to the operating system, allowing Oculus to trim the cringeworthy motion lag down to a bare minimum. On top of that, Samsung phones also have an OLED screen, which allows for a low-persistence display that eliminates VR motion blur. Most importantly, unlike most cheap VR shells, the Gear VR comes with its own motion tracking hardware, which is a far more precise than the poorly-calibrated gyros and accelerometers already in the phone hardware.

As such, it’s only a matter of time before other hardware manufacturers get their products to the same level of quality.

Mobile VR is already a great experience for watching movies, and in another hardware generation or two, it may prove to be useful for mobile computing, allowing people to use crazy VR operating systems on the go, creating huge virtual screens to work on while on the go. Potentially, depth cameras may provide the positional tracking needed for such an application.

While it is now mainly for entertainment such as watching movies and playing games, there’s still a lot of untapped potential for virtual reality, like scientific studies or medical procedures.

Shopping

Most of the attributes that make a smartphone appealing — portability, interactivity, and location identification — have made it the most ideal shopper’s companion. A ton of studies have shown that more than 80 percent of U.S. shoppers turn to their phones for help. With one swipe, consumers can access product descriptions, reviews, and price comparisons, upending the conventional wisdom on how marketers should attract customers.

Studies have shown that U.S. companies spent more than $28 billion on mobile advertising in 2015 and are set to double that by 2018. Much of this outlay is aimed at users of mobile apps, which account for about 87 percent of people’s smartphone usage.

It’s more about the ease of buying, where buyers can link different shopping applications to buy most of what they want to buy. They can pay with any kind of currency, as well as any kind of monetary source; from raw cash or credit cards, to VISA, MasterCard, or bitcoins. They can even opt for prepaid card services that of lycamobile top up. There’s just so much flexibility in shopping through mobile apps that make it more viable as the years go by, and the technology advances.

According to research from a large, U.S.-based retailer of consumer electronics, video games, and wireless services, there have been critical variations on the transaction analytics of purchases done virtually versus purchases done “physically.” The study has isolated the effects of mobile apps on important retail metrics, which includes how much each customer spends, the number of products they return, and the relationship between various app features and purchase decisions.

In addition to transaction-related records from the chain’s 4,175 stores and its website, the authors has examined data on the more than 2 million customers — among the company’s 32-million-strong customer base — who adopted the mobile app.

The amount of people affected by and constantly using the technology of mobile applications becoming a tool for shopping is just overwhelming. In the near future, there will be more technology that can help shoppers, such as increased security, or more options to try out the product by virtual representations. The possibilities are pretty much endless.

Battery Technology for Longer Usability

People got past the limitations of smartphone batteries by discovering mobile power sources like power banks. It’s just that the technology on smartphones also requires them to take more power to operate. The more tasks that are required of smartphones, the more they will continue to demand from their already-scarce battery availability. Thus, the battery is still a huge limiting factor for smartphones’ usability in many ways.

Now, batteries are advancing, but not nearly as quickly as screen resolution, processing power, or storage space.

There are is a number of breakthrough technologies that could improve battery life. One of the most promising, in the long term, is the use of ultracapacitors — a process that uses nanotechnology to create devices which can charge almost instantly, while storing far more energy than normal batteries.

Normal capacitors work by storing a static charge between two layers of conductive material, which can be discharged later. Ultracapacitors use nano-structured materials like graphene to create enormous numbers of those layers which can then be discharged one at a time, creating a slow, continuous flow of power. These capacitors wouldn’t degrade over time like batteries and could potentially be far more energy-dense.

This technology is on its way to most smartphones, and it would be a huge technological advancement as it can push many mobile devices (even with tablets, laptops, gaming consoles, and other equipment like drones) to a place where their usability is extended exponentially.

Hardware Modification, or Mobile Rig Building Technologies

There’s a lot of ways personal computers can be improved just because every single part is modifiable. A couple of years back, smartphones have had limited flexibility in terms of modifications and improvements. Now, a technology has been developed that can really change how smartphones function.

Everyone who buys the latest Samsung Galaxy phone or Iphone is buying the same processor, the same screen, and the same speakers. This is in contrast to the way everyone buys PCs. Even if you aren’t into the PC rig building scene, most people still customize their PCs with faster GPU, nicer screen, ergonomic keyboard, big speakers, and other features. 

Bringing this kind of customization to the smartphone is at the heart of Project Ara, Google’s new initiative to transform smartphone components into Lego blocks: self-contained units which can be mixed and matched, and upgraded in place.

Of course, the benefit of this structure is having more flexibility and usability on the device.

The idea of modular smartphone rig building allows consumers to buy a relatively cheaper smartphone “skeleton” that has slots for various modules. Those modules would contain processors, speakers, memory, batteries, and the like. These modules could then be replaced and upgraded, without having to get rid of the rest of the phone, and with no special tools or expertise.

Business Battle Cry – 3 Factors to Consider in Expanding Your Business’ Social Media Audience

Without question, social media has changed the way business is done. It is hard to find a flourishing business without at least a single dash of social media in their system. More often than not, a business that has disregarded the importance of social media is either about to close or is about to change their minds.

There is no denying that social media can either make or break any business. Lucky are those businesses that were established in the 21st century and lived to see five years in their business model without logging on to at least one of the most popular social media platforms out there. However, luckier are those companies that have learned to engage their clients to create a wider market for themselves with the help of this the ever-supportive online marketing tool.

At this point, it is a given that you have defined your marketing plans and strategies. Accordingly, you have determined which social media platform best fits your marketing track. Otherwise, you first need to find out which one best suits your business needs.

When that’s all set, you can now start to roll out and expand your audience reach. It can definitely help create a huge market for your business. As such, you need to increase your audience in any, if not all, of your chosen social media platforms.

Power Profile

First things first. You need to make sure that you have a strong profile for your business. A strong profile means that your branding is set, and your business foundation is evident. It is difficult for your prospective clients to follow (and trust later on) your company when you have not made your own profile credible enough.

Making a strong profile includes placing appropriate images in the social media platform, updated and related links to your main site, and reliable company information for your prospects’ benefit.

You need to make sure that the images you use (i.e. profile image, banners, thumbnails, posts and signatures) follow your company brand color. This may seem a no-brainer, however, a lot of SMEs disregard this because it seems trivial. In the long run, it does create a sense of professionalism to your clients. Also, together with the color palette, the overall theme of the marketing tools in your social media should be kept in tune with the rest of your company branding. Doing so creates a cohesive attack for your marketing strategy.

To make your account more reliable, it is a smart move to put links to your company website and other official social media accounts. This puts the exclamation point to your profile as it makes all of your online accounts more coherent. It gives a sense of organization and stability to you as a company.  It also gives a sense of excitement on your part as you are more willing to engage possible clients online and more interactive as you go about your business. This would make more people want to be a part of your online family.

Credible Content

When you have created a strong profile that can carry your company in every social media engagement, it’s time to make your prospects visit your page. This is one of the objectives of setting up a social media page for the company. There are various ways to make people click that link and give your page that thumbs up. However, it all boils down to your content.

You need to make sure that you as a company can serve all your clients, and future clients, by providing quality content. You need to become an authority figure in order for people to continue going to your page. What do you get out of it? The activities that you do on your social media page are all targeted towards creating audience, and thus, clients.

The audience that you have now gathered will soon become your prospective clients. If your marketing strategy is spot on, these prospective clients would then become paying clients. Finding these paying clients is the point of attracting people to your page in the first place. Whether you gathered your audience through setting up paid ads on Facebook, constantly engaging followers on Twitter or getting free subscribers on Youtube, your goal is to find your niche audience.

As for your content, which is the main reason why your audience sticks to your page, it should be useful enough to your future prospects for them to retain you as a liked page, continue to follow you, keep returning to your page for new content and ultimately go to your official site to check out all of your products and services.

Good content ranges from quality blog posts, reposts of relevant materials from related pages and useful visuals like infographics and videos. If you are an established company, it would be highly beneficial to create original content as much as possible. For those who are just starting, you can mix and match reposts since creating new content on a regular basis may be to laborious for you. However, you should still create new content occasionally in order to establish yourself as an authority in your industry.

Enhanced Engagement

With prospective clients already within your reach, you need to make sure that you are engaged and in touch with them as much as possible. Try to comment and react appropriately to your posts. Of course, you should also respond to any queries or feedback provided by your followers.

One of the best ways to engage people through social medial is to keep your page relevant and current. This gives an impression that your company is still in business. There are companies who have forgotten to keep their social media account updated as they simply choose to disregard using this viable tool in their overall marketing plan. This leads to a social media page wasteland that gives your company a weak, cluttered, and unstable appearance. Whether it’s true or not, your audience will appear left out if your page is not updated regularly.

Also, a good way to keep your prospects wanting more from your page is by providing a freebie. This freebie serves as your key to unlocking the doors of your prospect clients’ doubts and fears about your company. The freebie makes your audience think, “Since this company has given  me something for free, I will try to keep in touch with them more.” This is definitely a good thing.

When you do decide to go for this type of engagement technique, you need to make sure that you can follow through with constant communications through more content, more offers and actual business engagement to ensure the audience evolves into paying clients.

Furthermore, you need not worry about what type of freebie you would have to give. It could be as simple as a one-page tips list or a short infographic, to a more elaborate item like an e-book or discount coupon for your business.

To wrap up your social media marketing strategy, you would want to integrate all of your accounts by linking them with one another. At this point in time, you can put social media links practically anywhere. You can put links of one social media platform on another, on your email signature and even on your official company website. This seemingly simple set-up is in fact a highly integral feature since this provides more convenience to your clients.

Air Purifiers: Why They were Made and How Useful They Are

People spend 90% of their time indoors. Unfortunately, indoor air is not 100% clean. In fact, most of the lung-related problems are attributed to the uncleanliness of their indoor air.

This is why indoor Air Purifiers are invented – to help people be secure that their indoor air is clean.

happy-home

Air purifiers are electronic devices or appliances that you can run in your home. They have the ability to remove contaminants from the air. If you’re ever wondering what the true benefits of having air purifiers are, you’ve come to the right place.

Generally, air purifiers can take care of contaminants like pollen, dust, pet dander, and cigarette smoke. These devices are highly suggested as being a great way to improve the air for people especially at risk of being affected by these irritants such as people with allergies, asthma, or other breathing problems.

The Environmental Protection Agency (EPA) estimates that, on average, indoor air is two to five times more polluted than outdoor air. This includes common allergens like pollen, dust mites, pet dander, and mold spores but also exhaust emissions, smoke, VOCs, and other chemical vapors.

thin-fan

Understanding air purifiers entails the requirement of understanding HEPA. HEPA stands for High Efficiency Particulate Air. Back then, HEPA air purifiers are originally developed by the Atomic Energy Commission to capture radioactive dust particles. Nowadays, most HEPA air purifiers do not filter radioactive particles, but they can take care of common allergens like pollen, mold spores, dust, etc.

HEPA purifiers have been tested and confirmed to have the ability to remove air contaminants larger than 0.3 microns at a success rate of 99.9 percent. Air contaminants that are very likely to be larger than 0.3 microns include asbestos, pet dander, pollen, cigarette smoke, and certain kinds of dust. The main beneficiaries, therefore, of air purifiers are people who are susceptible to being affected by these irritants.

lined-up-air-purifiers

Many causes of breathing-related health problems can be managed with a good air purifier. For example, the cause of hay fever is pollen particles in the air in spring, which causes irritation to the eyes and may lead to an asthma attack in susceptible adults and children alike.

Mold spores, meanwhile, thrive in damp and humid areas, such as bathrooms, causing severe lung infections and breathing difficulties if inhaled. Similarly, dust mites live in the dust in your home and have been scientifically proven to cause skin allergies. All of these can be taken care of easily by a good whole house air purifier.

These machines are also important to those who have smokers in their house. Passive cigarette smoke inhalation has been scientifically proven to cause lung cancer in nonsmokers. As a result, it is important to have an adequate air cleaning system to eliminate lingering smoke.

air-purifier

There is nothing worse than stale cigarette smoke clinging to the walls and furnishings throughout the home for the family members who are non-smokers. There are air purifier models that specifically targets cigarette smoke, like the ones with HEPA filters removing 99.97% of pollutants with a pre-filter and charcoal filter to capture cigarette tar and smoke odors in the air.

Air purifiers come in many shapes and sizes, too. Smaller air purifiers that can simply be plugged into an outlet have also proved to be effective at removing irritants from the air. For example, a console sized air purifier that was placed in a room has shown to be effective at removing pollen and plant spores from the air in that room. Bigger ones like whole house purifiers, though they bring about larger electricity costs, can take care of most the space in your home.

How Air Purifiers Developed Through History

Like most inventions, air purifiers didn’t start out as a way for companies to make money. In its humble beginnings, air purifiers were made to fight air pollution which technological advancements around the world brought about.

filter-mask-1800s

As it turns out, the machine’s history is very rich and very helpful for today’s better lung health.

The Early Days

The Industrial Revolution was a good age for mankind in terms of technological advancements and its contribution to the society. Unfortunately, it also introduced serious pollution to many major cities. This brought about John and Charles Dean to develop the iconic gas mask in 1823.  (It’s actually the one that’s really famous in all those 1800s photos).

old-gas-mask

Close on their heels, John Stenhouse invented a superior mask in 1854 for coal miners and divers. This one was charcoal based; the charcoal pulled impurities from the air that people breathed, and was quite similar to the activated carbon filters still relied on and used today. In 1871, John Tyndall added a respirator to Stenhouse’s design, and the precursor of the modern gas mask was born.

The start of HEPA

World War II was the next turning point for the expansion of air pollution, and how inventors seek to combat it. The Atomic Energy Commission engaged in the Manhattan Project during this era, trying to find a way to end the war once and for all. Unfortunately, radioactive particles posed a very real and dangerous threat for everyone involved in the project.

protesting-air-pollution

In response, a top secret invention was made: the HEPA (High Efficiency Particulate Air) filter. This new technology was capable of pulling 99.97% of impurities from the air; down to as small as 0.3 microns.

In 1963, two important events occurred in the history of air purifiers: the Clean Air Act and an invention by Klaus and Manfred Hammes in Germany.

hepa

The Clean Air Act is a United States federal law designed to control air pollution on a national level. It is one of the United States’ first and most influential modern environmental laws, and one of the most comprehensive air quality laws in the world. The Clean Air Act has increased awareness about the importance of clean air, and has prompted many movements that went to the air purification direction.

Meanwhile, the Hammes brothers invention – an air filtration system – made the technology more accessible than ever before. These two events converged to create a huge boom in the popularity of air purification that lasted through the 1970s and the 1980s.

HEPA Air Purifiers Are Commercialized

The Hammes brothers never stopped working on air purifier systems, and eventually ended up founding IQAir – a company which continues to provide top notch air purifiers to this day. IQAir held the distinction of offering the first air purification system that used a HEPA air filter as a part of its manufacture.

In the early 1990s, another major player entered the air purification arena: Austin Air. This company, founded by Richard Taylor, has become the largest and best air purifier manufacturer in the world, and is responsible for inventing a 360-degree air intake system that takes the best advantage of what HEPA technology has to offer.

modern-air-purifier

Many other companies have joined the air purification scene since its earliest days, and consumers have more options than ever before to take advantage of what HEPA technology has to offer. In addition to providing clean, healthy air, todays’ high quality HEPA air purifiers offer unparalleled asthma, sinus and allergy relief for many people prone to those types of chronic conditions.

People who use air purifiers regularly report that they sleep much more soundly at night and generally just feel better and healthier overall. Millions of people take advantage of the technology every single day.

Air Up There – The Real Technology of Air Purifiers

Air purifiers are appliances that aid in removing pollutants from air. They are highly helpful and effective devices for people who suffer from asthma or allergies. With the power to clean the air that you breathe at home, most people simply don’t have any understanding on how air purifiers really work.

white-air-purifieer

Though some think that you are only going to need air purifiers to keep you and your family from lung diseases, there is actually more to it than that. Learn how the machine works, what are the myths and truths behind air purifiers, and how you should be using them.

How they work

Here’s the idea behind the technology of air purifiers: no matter how much you clean your home, you cannot rid the air completely of allergens and other airborne irritants. Air purifiers are devices that are designed to clean the air in your house and improve the quality of air you and your family breathe. Using filters to rid the air of pollutants and allergens, like pollen, mold and pet dander, these machines also clean the air from other harmful particles, odors and irritants, such as cigarette smoke.

Air purifiers use HEPA (high efficiency particulate air) filters that aid in cleaning the air around it, ridding of contaminants and impurities. It is possible for the HEPA filter to remove about 99.9% of dust particles bigger than 0.3 microns (the standard measure for microns). HEPA filters can clear the air of dust, pollen, pet dander, smoke and almost all pollutants present in the air.

blowing-nose

Air purifiers actually clean the air around you, purifying it by removing microns of 0.3 and larger size to render it almost dust-free. Some purifiers are designed taking into consideration people who suffer from asthma. These purifiers can make the air free from all kinds of particles and other impurities that cause allergies, so that you get to breathe pure air as naturally intended. The best air purifier for allergies is not difficult to find as a lot of suppliers are putting focus on machines that target allergens at home.

However, there are still limitations for air purifiers, especially when people don’t understand how they work, and still believe in myths behind these machines:

Air Purifiers Aren’t Magic Vacuum Cleaners

The most common misunderstanding is thinking that air can literally lift the dust off all the surfaces of your furniture so that you will never have to dust again. If that was the case then the fan in an air purifier would be so strong that it would create a dust storm in your home. Exactly the opposite of what an allergy sufferer would want. As such, you still need a good HEPA vacuum cleaner and microfiber dusting cloth to dust your furniture and floors.

purifier-dust-pollen

Air Purifiers Aren’t Home Deodorants

A surprising number of people think that if they have an air purifier, it gives them a get-out-of-jail-free card to not empty the cat litter, leave a dirty clothes hamper or rotting food in the kitchen for months on end, while expecting an air purifier to pick up the slack. Air purifiers only work for odors if they have several pounds of high grade carbon in them. At the end of the day, good hygiene and removing the cause of the odor are still the best solutions.

Having an Air Purifier is an instant relief to allergies

An air purifier is only part of your allergy control program.  The problem is that some allergens like pollen are heavy, and fall to the floor or furniture before an air purifier has time to catch them. Some remedial actions require clean up and rearranging your home environment to be more allergy friendly; others require the use of allergy relief products, such as a steam cleaner for chemical free cleaning, or washing sheets in hot water above 140º.

fake-wood-purifier

5 Points to Consider on Choosing an E-commerce Platform

Technology has reached unfathomable heights in the last two decades, and with it, the competition between industries has grown exponentially as well. Advertising, for example, has grown from the depths of print ads and the classic radio spots to the automated messages that your Google search query generates. Lo and behold, the world now has e-commerce affecting every facet of daily life for the majority of the planet.

e-commerce

For any e-commerce entrepreneur – even a blogger or an online magazine host – finding the best content management system (CMS) is of high importance. Often, people just simply jump on the most famous ones without knowing what should be the best for them or their goals for their website. Without a clearly defined set of standard, you can be seduced by fancy functionalities that you never actually needed, or be attracted to dozens of themes without the features that match your requirements.

If you’re searching for the criteria that you should be looking for in an e-commerce platform or CMS, here’s everything that you need to consider.

Functionality

Content creation, especially for e-commerce, is more than just creating, deleting, editing and organizing pages. Most people assume that all content management systems just do all these basic tasks so much so that they would take functionality for granted. While almost all content management systems out there provide the foundation of those features, they don’t guarantee that such functionality may be presented in a more usable way.

functionality

Case in point: not all blogging platforms allow the owner to manage and organize pages in a tree hierarchy. Instead, individual “posts” are automatically organized only by minimal criteria, such as date and category. In some cases, this limitation is acceptable and can actually keep the interface simple and easy to understand. Most of the time, however, this limitation is too much of a nuisance for most e-commerce managers.

Therefore, in opting to choose an e-commerce platform, you should consider first the basic functionality you need. For example, even if you do not require the ability to structure and organize pages now, you may still need to do so the in future. Be wary of any system that does not allow you to complete basic tasks. Also, ask yourself how easy it is to complete these tasks in the first place. There are literally hundreds of content management systems on the market, the majority of which offer core functionalities. However, they vary hugely in usability. Always test the system for usability before making a purchase.

Customizability

Many CMS developers have not adopted best practices and have created systems that produce horrible coding that puts unreasonable constraints on the design; in short, most CMS are too in deep with their own signature that they have destroyed the idea of customizability.

Every e-commerce developer need a content management system that allows flexibility in the way content is retrieved and presented. Ask yourself these questions and see if the CMS can answer with a yes: Can you retrieve news stories in reverse chronological order? Can you display events in a calendar? Is it possible to extract the most recent user comments and display them on the home page?

mobile-sale

For example, if you’re already choosing between the two CMS providers, say Volusion vs Shopify, you might want to consider whether they have almost the same prices, same functionality, but one of them (Shopify) offers more customizability in almost all its features. While Volusion can provide more themes, there’s not much customization you can do with them.

Editor Interface

Another important feature that you should pay attention to is the Editor interface. The majority of content management systems have aa WYSIWYG editor (What You See Is What You Get editor).  A WYSIWYG (pronounced “wiz-ee-wig”) editor or program is one that allows a developer to see what the end result would look like while the interface or document is being created. What you see is what you get, pretty much.

The editor is the interface through which the content is added and/or amended. Traditionally, it has also allowed the content provider to apply basic formatting, such as font and color. However, developers have recently moved away from this type of editor. For example, some CMS already has its predefined font, and you need to learn HTML or CSS coding just to change it.

Then again, there are a few dangers of traditional WYSIWYG editors. First, content providers are given too much control over the design. They are able to customize the appearance of a page so much that they undermine the consistency of the design and branding. Secondly, in order to achieve this level of design control, the CMS mixes design and content.

online-shopping

The new generation of editors, like the recent version of WordPress, takes a different approach. Content providers use the editor to mark-up headings, lists, links and other elements, without specifying how they should appear.

Make sure that your list of requirements when choosing the CMS to use includes an editor designed on this principle and that does not give content providers control over the appearance. At the very least, look for content management systems that allow the “editor” role to be replaced with a more appropriate solution. The editor should also be able to handle external assets, including images and downloadable files.

Roles and permissions

As the number of content providers on your website increases, you may want more control over who can edit what. Having to manage roles and permissions across content providers and editors is important when choosing the CMS to use.

In cases when one group may need to be able to post job advertisements but not add content to the home page, the content management system should be able to support custom permissions. Permissions normally allow you to specify whether users can edit certain pages or even entire sections of the website, but sometimes, you need something more than that.

You could expect the number of content providers – from writers, editors, and social media experts – to grow. Because of this, you may require one person to be able to review content being posted to ensure accuracy and consistency in tone. Sometimes, content may be inputted by a junior staff member who requires the approval of a more senior manager before making it live. In both cases, you need a CMS that supports multiple roles. This can be as simple as having one “Editor” and one “Approver” role, or a more sophisticated system – e.g. Higher Editor Role with editor and approver permissions – with customized roles and different levels of permission.

Management of Assets

Management of images and files is badly handled in some CMS providers out there. Badly designed systems can surely frustrate users because of their poor accessibility and usability.

Particularly, not all CMS can handle images as good as others. Ensure that the content management system you select forces content providers to add attributes to images such as captions or timestamps. Some CMS’s would even force you to strictly follow a dimension restriction, and this is not what you might want.

different-cms-options

You may also want a CMS that provides basic image editing tools, such as cropping, resizing and rotating. However, finding one that does this can be a bit of a challenge.

You might also want to consider how the content management system deals with uploading and attaching PDFs, Word documents and other files. Have a closer look if their displays are pleasant to end users. It would also be good if descriptions can be attached to those files, as well as a search function to properly index every file you upload.

How Radio Technology Influences Advertising

Marketing and advertising strategies have evolved since the sudden outburst of world-wide technological advancements. In a world where everyone has practically tied themselves to a gadget in every waking minute, marketing has become easier and more dynamic than ever. However, it is imperative to understand how these modern day marketing tools came into fruition.

It is the understanding and proper development of the past that will make the future brighter and more worthwhile to live in.

Radio microphone.

If mobile and digital technology is the future of modern marketing, then its root is definitely the currently underrated radio technology. The use of radio to promote and market a product of service has always been an integral element in marketing communications, even until now.

Whichever media is tapped to achieve any marketing objectives, knowing how radio impacted the advertising industry can lead to better strategies and better results..

It Has a Heavy Impact On the Music Industry

Music fans do not only patronize the artists that they follow. They also support brands and sponsors that funds the events of their favorite artists. Listening to the radio is also an effective way of knowing the future events of their favorite artists and bands.

In spite of the emergence of mobile applications that provide music, app developers and marketers still use the radio as their best medium of reaching their audience. According to studies, 40% of music consumers depend on radio for music updates. This results to 75% of these consumers to be open to spending for their favorite music. As such, companies get an assurance that their marketing investment on radio advertisement will have a significant impact on their sales.

Aside from merchandising and record sales-related activities, radio advertisement has an impact on hosting local and national music events. A good example is iHeartRadio.

A lit "On The Air" sign.

iHeartRadio is one of the leading radio stations around the globe. The radio station offers their services for the traditional home-based radio and for digital radio devices. This results to thousands, if not millions, of listeners who have access to their services. In line with this, big and small companies are lining up to have their advertisements be featured in iHeartRadio.

Due to popular demand, the station has hosted annual music festivals every September. It is a two-day event, and the station invites popular artists like Taylor Swift, One Direction, Demi Lovato, Ariana Grande, Jennifer Lopez, Maroon Five, Christina Aguilera, Justin Bieber and many more. The way iHeartRadio promotes their sponsors have a great impact on how far and wide a company can reach through the power of radio.

It’s Capable of Sending the Message to the Right Audience

Radio helps advertising companies send their messages to the market how the advertiser wants it. There are radio stations that focus on news, herbal medicines, clinical medicines, sports, religious groups or even entertainment.
A woman talking via the radio.

In this way, the advertising companies can already choose on which station they want their advertisement to be heard. The job of the companies is to determine the values and systems of a certain radio station in order to align their products and advertisement. In turn, this increases the probability of reaching their desired audience demographics.

It Has a High Impact on Increasing Buyers

A group of researchers conducted a study on how radio paves the way to increasing a company’s sales and consumer rate. The study has set control groups, and eventually, they observe how radio can influence the control group members in making a decision to buy their products. The results show that the radio has the ability to make the consumers buy more through radio ads.

In addition, since the listeners can call the stations and be on air right then and there, they can immediately share any experience or feedback. In turn, the whole conversation has become a live testimony, encouraging other listeners to try (and buy) a product or (and sign up for) a service. The radio advertisements also enable the listeners to encourage their friends to try what they just tried. It goes on and on until the marketing goal is achieve.

It Has a Positive Impact on the Budget of the Company

Unlike television, advertisements, radio commercials are way cheaper. The companies can produce a great number of advertisements without spending too much money as compared to other media.. They can also save money through radio stations as advertisement require a relatively lower production cost

Furthermore, radio ads can be done and ready for posting in a couple of days. At this rate, this type of advertisement process can already be on air faster than any other marketing media, especially for companies who are trying to meet deadlines for their launching and other events.

It Increases the Emotional Appeal

Radio advertisement excels in building an emotional appeal with regard to an item or service provided by different companies. With the help of a muse, voice over, sound effects and interactive programs, listeners may begin to emotionally invest on the ad, which is a leading factor in closing a deal with customer. In addition to this, advertising companies can also provide tons of facts while building a rapport with the consumers…all at the same time! Radio commercials usually last for 15 to 30 seconds, and that length of time is already enough to make the consumers remember the details, and the brand itself.

It’s Able to Reach a Wide Audience

Radio stations have been popping up in various strategic locations to reach out faster and wider to the target audience. Malls, restaurants, homes, and vehicles have started establishing their own radio stations.

According to studies, 95% of drivers are listening to the radio most of the time they are on the road. People on the road are some of the best people to tap in terms of marketability. Since they are limited to the sounds coming from their stereo, they are bound to listen to sounds radio ads. So when they hear that they can get cash for cars, they will retain that information, pass it on to the next. And to the next. Sooner or later, that one instance will lead to a sale.

Also, a number of potential clients and consumers do not read newspapers and watch television often. As a result, they rely on radio as their source of information. In other words, radio is still the best way to reach out for more buyers for it caters to larger number of audiences as compared to other media.

It Increases Creative Advertising

Radio commercials is not just about plainly talking about and discussing the features of a product. Radio ads can now offer a creative skit, a witty dialogue or spine-tingling instrumental music. In this way, the advertisements itself keeps a colorful tone into the message it wants to send across. It can make the listeners see an image that linger with them even after an advertisement.

A man with ears for eyes.

If a marketing officer has a mind wide (and wild) enough to create a world through words, radio can be one of the most dynamic and surreal media to deliver a sense of importance of a product or service. Marketers can use the radio to create a thirst-inducing concept to make soda products the main priority while on the road.

So how can these ideas be creative enough for the radio? Just wait until the next radio ad that could twist the minds of every listener.

3 Reasons Why You Should Advertise Over The Radio

3 Reasons Why You Should Advertise Over The Radio

In the world of business, advertisement plays a key role that can never be taken for granted. In the words of marketing experts, advertisement is equal to profit. That holds true in many levels, considering the fact that most of today’s biggest companies rely on their ability to take advertisements to the next level in order to grow their brand. 

Take a look at the businessmen behind Grab – a transportation technology magnate that continues to reinvent the way transportation thrives. With no actual car units to use for their application, they have achieved over $21 million in revenue. Their clutch? A great nose for advertising, and an even greater persistency in doing so.

An On Air Sign

Advertising is a gold mine. It doesn’t take a genius to realize that getting more gold means digging deeper. But how can gold diggers go deeper? Of course, a company has to get the right machinery. We don’t mean Bobcat rental machinery, rather, machinery that can be used as tools for company’s trying to dig up the best gold and use it to meet their business goals.

Advertisement comes in several forms. Social media has taken the digital age by storm as one of the most marketing and advertising channels. Television commercials and billboards are also very popular to be used in marketable areas.

Then there’s that one seemingly archaic approach of letting people know about product – radio broadcasting. It has been one of the often forgotten venues to sell, but still proves to be consistently effective. Plus, it’s cheaper.

Let us explain…

Proximity Provides Profit

What radio advertising has over other forms of advertising is the power to send out the product/service’s message in the fastest and most relatable way possible.

When else is the best time to tell people to buy a certain product than when they are in their car, already on their way to the nearest place to buy something?

A cartoon microphone holding a cartoon bag of cash.

Radio advertisements are perfect considering the sense of immediacy of commercialization. When people are told about a certain product in their deciding moments, when already spending, psychology dictates that they are more inclined to buy the most recent things that come to mind. For instance, if someone hears the broadcast of a wildly popular product of interest being sold in stores while they’re out doing their Sunday shopping, don’t you think it’ll cross their mind to go buy that product? The answer is yes.

Radio advertisement follows the idea that proximity sells. Given the fact that practically almost all big products and service providers resort to televised advertisements, radio is a highly viable option as it is equally abundant, if not more. It is literally everywhere, be it in your house, at your office, and especially on your way to places in the car. 

Radio Sells Intimacy

Another factor that makes radio the perfect media for advertising is how it serves as an effective outlet to send the marketing message of a product or service. In business, how an entrepreneur convinces his buyer dictates whether he will have the profits, and ultimately whether he will survive this competitive market or not.

Intimacy is money.

A radio illustration with hearts beaming from its' speakers.

When a radio ad converses the depths of how this product can affect one’s lifestyle, or how it can ease the potential buyer’s life, it makes a certain connection which photographs or videos cannot offer. It suggests a deeper connection between the producer and the consumer, and the best part is that this instantaneous relationship makes the sale.

Add to the fact that these radio ads do not just pop up once in the day; its frequency makes a resounding harmony that a person cannot resist. The regularity of the advertisement and how often it is heard gives a potential buyer a sense of “I really have to try this” aura.

The expression “You cannot close your ears” holds true to the power of radio advertising. Certainly, ads over the waves bring out that sense of warmth and comfort from the advertiser to the buyer.

Radio Ads are Inexpensive, Returns are Excessive

Seeing the boom in other media of advertising, radio advertising has become an unpopular way to advertise. On the other hand, television and social networks have become excessively used by many businessmen that advertisements in these media are now crowded and no longer receive the proper attention from the consumers.

An old fashioned radio with a piece of cash in it.

This is the same reason why entrepreneurs should take into consideration going back to the old but gold radio broadcasts.

Since the advent of social media and the consistent longevity of television marketing, tapping both has become apparent that they seem to be the more innovative ways to market to people. However, with the boom comes the similar boom of prices.

With radio advertisements, prices are linear, and the ads prove to be cost-effective because an entrepreneur only has to pay with the ad’s frequency and the time slot that he can afford. Also, since most advertisements in television are clumping up, it is harder to get people to notice the product being advertised. If a businessman wants to really get his product in the limelight, it is necessary to shave up some earnings.

On the other hand, in the radio, advertisements are always fresh. This is because radio is relatively looser than the clumped up TV outlet. This gives a sense of equal relevance to all the ads delivered in radio, and it is relatively easier. In a sense, radio ads turn each promoter in to the front page they need to present their product to the masses.

To add grist to the mill, advertisements done in the radio are more targeted. Radio’s variety of formats allows a businessman to tell exactly where stations best fit customer’s interests. In comparison, however, one cannot pinpoint advertising in the broad-reach, scattershot newspaper and TV media forms. Radio’s unique targeting ability saves people money.

A woman wearing a headset.

Reinforcing radio advertisements as the more economical option, another thing people can look at is how frequency sells much better than the ad’s reach. Reaching a wide audience is actually a good thing, but getting them engaged is the hard part. This is why frequency should be stressed even more because it provides a path way for reiterating how a product benefits a person. This affects the customers psychologically and prompts them to try out a certain product.

— 

Radio advertising has often been called old fashioned and obsolete. These people obviously don’t know the impact of a legitimate broadcasting advertisement. Not only does it reach people almost anywhere, be it at home, at the playground, at the barbershop, at the office, or on the go, radio’s wide range is broad. Add the factor of intimacy during these commercials aired in the radio, a sense of depth is established and a clear state of communication is forged between a seller and a potential buyer. Sometimes, that alone sets the line between a buy and a bust.

All in all, radio advertisement is an established way to get inside a competitive market. Old but gold, this type of broadcasting is making its comeback to the scene not as the primary method to commercialize, but as a potentially better alternative for businessmen especially during these hard, competitive times.

Why The Radio Still Matters

Why The Radio Still Matters

There is a 21st century notion that no one actually listens to the radio anymore. 

Nowadays, people prefer online streaming, downloading “pirated” materials, accessing freeware that provides access to most indie songs, and all that jazz. According to this WordPress hosting test, cloud technology-based website hosting provides a powerful venue for data streaming. This renders radio hardware as practically much less stable and all the more obsolete.

A black and white image of a woman listening to her radio.

Then again, it never was the hardware that made people initially love listening to the radio. It’s the sum of other things; from the songs played on the radio that reaches the realms of human emotions, to the stories that radio hosts can tell. Furthermore, radio has been the maiden vessel for rising artists and media trends like no other.

There is a deep, underlying foundation why those who grew up and experienced the culture of listening to the radio kept the habit alive up to this day. Find out why listening to the radio is still the best way to go and experience the world.

Listening to the Radio Evokes Stronger Emotions

Did you ever just listen to the radio, be reminded of a song from five or so years ago and brought you to the days when you were with your high school puppy love? Well, that’s the power of the many functions of the radio. With a mixture of gritty metal box sound plus the randomness of song choices, listening to the radio helps you reach a certain level of euphoria that evokes different emotional degrees that you associate with the song. Be it a good memory, a bad experience, a funny anecdote, or even a painful life drama, there’s magic in listening to the radio that triggers many memories to the listener.

A guy listening to the radio against a wall.

According to Eric Halper, eOne Music Canada Director of Media Relations and Label Acquisitions, the reason why he still prefers listening to the radio than a pre-made playlist in most gadgets is, “because with its sharply etched, rich glimpses into your own city, and similar identities into/of your own peers, possible age group, and everyday life experiences, music is still the great equalizer.”

He added that what he likes the most with the DJs and hosts’ distinctive voices is that they are not playing a low-key interaction into one’s life; Eric Halper stressed that these Radio DJs want to know what the listeners are thinking, what contests they’d like to win, who’s hot, who’s not, and what they like to see and do. Furthermore, “most conventional radio stations still have a devoted following of fans, drawn to their amalgamation of rock, CHR, classic rock, classical, talk, news, AC, HOT AC, AAA, and anything else under the sun.

Why the radio still matters.

There is a unique contact between listeners and the music artists because of how radio stations – especially the DJs – play the music:  be it how they set-up the transition of one track to another, or how these DJs set the mood by talking about the song or the artist or a about a topic, or whatever techniques that these DJs do so that radio listeners will always feel good listening to them.

According to BBC journalist Matthew Eltringham, “radio is not just about music. If you spend any length of time listening to speech radio, yes from the BBC but also from others like NPR, you will find out things, facts, voices, stories, opinion, views that you’ve never come across before and it opens your mind. I worry that personalization can close minds.”

Radio Improves With Trends

Now, there is practically an infinite number of radio programs that you can choose from. Some are those conventional “Mr. DJ, can I make a request?” kind of programs. Others make programs that tackle more on current events. Others spice up their programs by hosting caller interactions such as “Wild Confessions” or “Mr. DJ, I need your advice” kind of approach. With the advent of better technology, radio programs generally upgrade their game so that people will prefer listening to them.

A radio host interviewing John Legend.

There is one radio program called “Everything is Stories” produced by Garrett Crowe, Mike Martinez, and Tyler Wray. It is, as defined by the program runners themselves, an ongoing audio survey of individuals who have experienced transcendence and/or power of the will. They accept any kind of story, and by any, they mean, “no story will be considered too troubled, no atmosphere too strange.”

One time, there was a really heart-breaking and inspiring story of a military veteran getting banned from the country they served. Through several episodes, Everything is Stories discussed about how the veteran chronicles the humanity of being banished, and how he seeks to return to the country he once swore to protect.

Another good example of unique and cool radio programs is “The Broad Experience”. The Broad Experience answers the question, “How do women operate in a world that has begun to remotely and slowly open up to them?” Hosted by Ashley Milne-Tyte, each episode features interviews by experts in female issues of stories told by women about their unique work environments and roadblocks. (Yes, this includes stories of women who provide sexual pleasure for men.) Episodes on navigating motherhood, sexual harassment, and demanding equal pay are well-sourced and revealing about what women go through every time they clock in.

A radio show.

“On Being” is so big of a radio program that it needs to be talked about, most especially because of the number of other radio programs that it inspired to improve. On Being set the bar in talking about human life related to the current events. According to Executive Producer Krista Tippet, On Being “opens up the animating questions at the center of human life: What does it mean to be human, and how do we want to live? We explore these questions in their richness and complexity in 21st-century lives and endeavors. We pursue wisdom and moral imagination as much as knowledge; we esteem nuance and poetry as much as fact.”

A young girl listening to music.

This Peabody Award  winning show features Tippet’s interviews of different people by aiming the explorations of what it means to be human and how we quantify that question with religion, deeper spiritual probes, and connection others are always deeply enriched by.

There is much more to radio than you have ever explored, and you just have to tune in to find out.

It Aids the Development of Up-And-Coming Artists

Radio has created a big impact on how an artist can make a name for themselves in the music industry. Perhaps it is not so much of a factor for extremely popular contemporary artists like Taylor Swift or Justin Bieber. However, songs by new and rising artists can receive a huge reception having their music aired on local radios. Some observers and music fans say that “nobody listens to the radio any more”, implying that commercial radio has lost its relevance. On the contrary, there is a significant, impacting quantity of those who still do.

According to a study conducted by futureofmusic.org, data suggests that: a.) Frequent airplay on commercial radio is rare, but new forms of radio are providing airplay opportunities for more musicians and more types of music. b.) Radio airplay contributes to an artists’ brand, but it is just one part of a larger marketing strategy, and c.) For some musicians, airplay is perceived as a major driver of record sales and other revenue streams, but for others, the radio’s impact is difficult to measure.

Girl on a radio show.

The data from this report suggests that, yes, radio airplay is still important. However, it should be looked at in different ways than it has been in the past. “Given the expansion of radio-like experiences, there are more opportunities than ever for musicians – even those in niche genres – to get airplay,” the study suggests.

Some musicians believe airplay has a direct correlation to sales or concert and smaller scale gig attendance. Others see it as a part of a broader brand awareness and exposure strategy. To the few, airplay on digital platforms has become a noticeable revenue stream on its own. However, for most, airplay on any platform remains elusive.

The study concludes, “as the data and interview quotes below demonstrate, radio airplay does matter, but how much it matters – and its impact – varies widely from musician to musician.”

To cut the long story short, radio still does matter and radio still can help a wide range of starting musicians.

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