3 Ways Videos Beat Out Radio Over Time

People are now living in a time when everything is reinvented, with technology penetrating even the tiny crevasses of human living. From innovative devices to optimized systems, humans are given the gift of ease and comfort all thanks to these advancements in technology. For this reason, it is important that people acknowledge the benefits of the newest progressions, and look back on the way it has evolved from one form to another.

One of the most notable developments over the years is the accessibility and variety of media and content. Today, video content is readily available to anyone. Just as written letters are replaced by electronic mailing, video content has surpassed other types of content because of its convenience.

The transition from the regular text content with supporting images to video content has definitely been a long process. It has been years since the internet created platforms to easily access online video resources. Also, this virtual evolution isn’t only dependent on video content’s basic ability to provide a certain level of convenience to people. It also took into consideration a variety of other factors to finally get to where it is right now.

From radio broadcasting to the seemingly limitless ways people connect to content over the internet, the evolution of media has always been guided by desire to inform, entertain, and promote. Find out how these objectives have been kept over the years. Here are three ways media has changed over time.

Wider Options

The older generation certainly enjoyed the times when radio stations played their favorite tunes and delivered entertaining radio dramas. This type of content was famous because it was about the only option people had at the time when there was no television and internet. While audio content flourished in the past, it was soon superseded with the introduction of Audio-Video content. It became more popular because it targeted man’s visual and auditory requirement at the same time, attracting millions of people across the globe.

It wasn’t only the sensory factor that sparked this trend. As soon as video content was acquainted with human living, many businessmen acknowledged the potential of TV shows and each of them branded their own channels. This allowed people to have a wider access to content of a higher level, going from one channel to the other. Although radio stations before offered variety in this way, there was no doubt that the access to video content was more widespread and varied. 

This is the reason why video content can now be found almost anywhere. Many businesses have transitioned to using visual content like videos to market their products online. Similarly, in the entertainment industry, many filmmakers, actor, and other visual artists are getting more attention because of the existence of a much easier way to “appreciate” their art. In fact, some businesses have made an entire trade out of video content such as the people behind Youtube, Vimeo, and Netflix.

Furthermore, users now expect much more specific content that immediately connects with their fields of interest. True enough, this need has been fulfilled with the huge increase in content sources and the channels through which targeted information can be discovered.

Faster and More Effective Delivery

It is no secret that video content today can be accessed whenever and wherever people go. While radio stations can deliver their content effectively in their own right, they are still bound to certain time slots for the day.

Every radio station can deliver content that has already been planned out before the day. Executing content delivery protocol requires a timetable to be followed. In today’s world, a limited time slot wouldn’t be as effective. This is because everyone is just too busy, whether they’re at school or at work. This factor alone can cause people to miss out.

The internet has changed a great deal in just the past century. Back in the era of the radio, one would tune in for a certain period of time and consume the content available during that window. In this digital age, people enter a search query and trust that a complicated algorithm can give them the most valuable source of content on that topic.

Companies in the video streaming industry recognized this beforehand, making content available on demand. Consumers can opt to download videos for offline consumption using their preferred video downloader. Doing so allows for people to store these videos in mobile devices and personal computers and watch their chosen content whenever they feel like it.

Alternately, users can stream videos online in various platforms with the help of an infinite database of topics accessed with countless search engines on different sites. That’s how easy it is nowadays to get content, and it could be much easier in the coming years.

Apps are another great example of how content consumption has changed. For example, Youtube and Netflix have their own mobile applications that allow consumers to stream whenever and wherever they want.

Take the Flixster App as another example. In the past, consumers would have used publications like Empire Magazine to find out information about upcoming movies. This “movie app” allows the user to get both text and video content to get the latest information in movie industry.

Stronger Connections through Social Media

The internet has been commercially available for two decades now, but the speed with which it has superseded old media is astonishing. Ever since its arrival, the internet has grown exponentially, becoming a platform for the music, film, and television industries to market, promote, and share their productions.

The trend of online viewing is growing with new technologies, making it more convenient. With an ever increasing ability to stay connected anywhere, the internet can reach people where radio cannot. With the steady increase in web speeds, the video quality of online content is also quickly eclipsing that of cable TV.

What’s shocking about social media is that how it is shaping the world. Back in 2005, internet users aged 16 and above claimed to spend 9 hours and 54 minutes online each week, while in 2014, it doubled to over 20 hours and 30 minutes. The biggest increase was among 16-24 year olds, jumping from 10 hours and 24 minutes each week in 2005, to 27 hours and 36 minutes by the end of 2014.

The use of social media has tripled since 2007, when Ofcom first asked people about their social media habits. Nearly three quarters (72 percent) of internet users aged 16 and above say they have a social media profile, compared to 22 percent in 2007. Some 81 percent of social media users log into these websites or apps – including Facebook, Twitter, LinkedIn, Instagram, or Tumblr – at least once a day, up from 30 percent in 2007.

Similarly, social media has seen the biggest growth among 35- to 44-year-olds, with 80 percent of internet users in this age group now on social media, up from just 12 percent in 2007. 2014 has also seen a dramatic surge in older people using social media, with nearly half (49 percent) of 55- to 64-year-olds  having a social media profile, up from one third (33 percent) in 2013.

Social media has had a massive effect on how people consume content. The ability to share content with friends and peers has opened up a social aspect to information usage and transmission. Trending online tools have  given people the ability to view content that they usually wouldn’t be interested in the first place. 

About the author

Kenneth Roberts

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